Senior Product Marketing Lead – Defense Tech

Sensu A/S; København; On-site; DKK 750,000 - 1,000,000; Full time

Job summary

Sky-Watch is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution across its platform. You will develop use cases, enablement materials, and market-ready narratives for a high-care, B2G/defense buying cycle.

You will report to the Director of Product Marketing and collaborate with product, sales, and partners to translate complex UAV technology into clear customer value. Willingness to travel 30–40 days yearly and reside near Støving is expected.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing/Communication, Technology Management.
• 5+ years in B2B or B2G product/solution marketing.
• Experience defining positioning, value propositions, GTM plans.
• Proven ability to create sales enablement materials with product/engineering teams.
• Fluent professional English.

Responsibilities

• Own product and portfolio positioning, messaging frameworks across channels.
• Own use cases and case stories to support marketing, sales and partners.
• Lead product launches and major updates, including release communication.
• Develop sales and partner enablement assets for effective pitches.
• Translate market, customer, and competitor insights into priorities.
• Ensure procurement-facing and compliance content supports the journey.
• Align Product, Marketing, Sales and partners with market-ready communication.

Skills

Positioning

Messaging

Go-to-Market

Sales Enablement

Stakeholder Collaboration

Education

Bachelor’s or Master’s degree in Business/Marketing/Tech

Job description

Sky-Watch is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution across its platform. You will develop use cases, enablement materials, and market-ready narratives for a high-care, B2G/defense buying cycle.

You will report to the Director of Product Marketing and collaborate with product, sales, and partners to translate complex UAV technology into clear customer value. Willingness to travel 30–40 days yearly and reside near Støving is expected.