Licensing Intern: Product Strategy & Partnerships

lego; Denmark; Hybrid; DKK 100,000 - 150,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking an intern to contribute to the licensing and consumer product division, supporting brand collaborations with a focus on sustainability and learning through play. You will work across licensing partners, define strategic assortments, and assist in negotiations, forecasting, and portfolio management.

Location options include Billund DK, London UK, or Boston USA with a hybrid schedule (3 days in office, 2 remote).

Qualifications

• Enrolled in a university program within Business or similar field.
• Proficient in writing and speaking English.
• Experience at a leading brand delivering global/licensee partnerships.
• Sustainability experience in current licensing role.
• Able to balance diverse responsibilities with negotiation and storytelling.
• Experience in consumer products licensing.
• Strong collaboration and presentation skills with confidence.
• Understanding of ROI and brand vs business decisions.
• Strong financial understanding to articulate partner needs.
• Familiarity with licensing systems (Adjuno to be taught).
• Proficiency with Excel/PowerPoint for data analysis and reporting.

Responsibilities

• Collaborate with licensees to build product portfolios for LEGO channels.
• Support brand values and sustainability through licensee management and assortment definition.
• Lead negotiations, forecasting and portfolio management.
• Engage partners with strategic direction and clear communication.
• Coordinate with stakeholders to translate vision into day-to-day operations.
• Work with internal teams to deliver against business plans and KPI targets.

Skills

License management

Brand stewardship

Negotiation

Data analysis

Storytelling

Cross-functional collaboration

English proficiency

Sustainability focus

Licensing

Portfolio management

Education

Enrolled in University program (Business)

Tools

Adjuno

PowerPoint

Excel

Data reporting tools

Job description

The LEGO Group is seeking an intern to contribute to the licensing and consumer product division, supporting brand collaborations with a focus on sustainability and learning through play. You will work across licensing partners, define strategic assortments, and assist in negotiations, forecasting, and portfolio management.

Location options include Billund DK, London UK, or Boston USA with a hybrid schedule (3 days in office, 2 remote).