Global B2B Marketing Lead (9‑Month FTC)

EG A/S; København; Sur place; DKK 540 000 - 840 000; Plein temps

Résumé du poste

Dynaway, based in Ballerup, seeks a Marketing Manager for a maternity cover of at least 9 months. You will own the global marketing plan, drive demand generation, and coordinate product messaging with Sales, Product Management, and Customer Success.

The role reports to the VP of Marketing and supervises two junior specialists, working across Europe and North America. You will manage campaigns, events, content, and partner initiatives, ensuring measurable impact and pipeline growth, while

Qualifications

• 5+ years in international B2B marketing, preferably SaaS or enterprise software
• Hands-on experience with HubSpot or similar marketing automation platform
• Ability to connect marketing activities to commercial outcomes with analytics

Responsabilités

• Own Dynaway's marketing plan, budget, activities and KPIs.
• Plan and lead integrated B2B campaigns (email, paid media, webinars, events, content).
• Translate product capabilities into clear, commercially relevant messaging.
• Coordinate partner campaigns and enablement with Sales and partners.
• Lead events, conferences, webinars, and customer engagements.

Connaissances

B2B marketing

HubSpot

CRM analytics

Team leadership

Marketing analytics

Outils

HubSpot CRM

Microsoft Dynamics 365

Description du poste

Dynaway, based in Ballerup, seeks a Marketing Manager for a maternity cover of at least 9 months. You will own the global marketing plan, drive demand generation, and coordinate product messaging with Sales, Product Management, and Customer Success.

The role reports to the VP of Marketing and supervises two junior specialists, working across Europe and North America. You will manage campaigns, events, content, and partner initiatives, ensuring measurable impact and pipeline growth, while