Key Account Manager Retail

Bonduelle; København; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work policy

Competitive employment conditions

Autonomy and ownership of projects

Job summary

Bonduelle is seeking an experienced Senior Key Account Manager for Denmark to drive sales, optimize assortment and promotions, and manage key retail relationships. You will analyze market trends and translate insights into customer plans that fuel profitable growth.

You will work with cross-functional teams and lead Danish retail initiatives, reporting to the Sales Manager Retail Nordic in Copenhagen. The Nordic office supports Benelux, Nordics, and DACH regions.

Qualifications

• Hold a Bachelor's degree in Business Administration, Marketing, or related field. A Master’s degree is a plus.
• Have at least 4 years of proven experience in key account management or sales within FMCG in Denmark.
• Fluent in Danish and English (spoken and written).
• Result driven with strong customer-centric mindset and ability to support, relieve and grow clients.
• Demonstrate strong customer focus and solution-oriented selling within the retail FMCG environment.
• Translate trends and developments in the plant-rich category into collaboration with retail customers.
• Experience with contract negotiations and yearly agreements; solid P&L understanding.
• Strong analytical skills and experience with sales data (Catman and Nielsen).
• Monitor objectives and maintain records regarding visits, budgets, forecast, account plans.

Responsibilities

• Lead the Danish retail market within the Sales team.
• Develop existing customers through optimized assortment, pricing and promotions.
• Collaborate with finance, supply chain and marketing to drive profitable growth.
• Report directly to the Sales Manager Retail Nordic; Nordic office in Nørrebro.

Skills

Danish language

English language

Sales orientation

Analytical skills

Education

Bachelor's degree in Business Administration, Marketing, or related field

Master's degree (Cand.Merc, HD, Commercial & Retail Management, or equivalent) is a plus

Tools

Catman

Nielsen

Job description

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Date: Oct 16, 2026

Company: Bonduelle

This is more than a job, it is the opportunity to make a greater impact on yourself, others and the planet!

Bonduelle is an international family-owned company with 10,000 employees, providing vegetables to more than 100 countries and working in partnership with 2,000 independent farmers.

We are convinced that plant-based food is the solution to improving the well-being of people and the planet. Because we believe we have a key role to play in this transition, we have made it our mission:

“We inspire the transition towards a plant-rich diet to contribute to people’s well-being and the health of our planet.”

Since 2024, we are proud to have achieved the B Corp certification. We grow, process, and sell our products sustainably, make plant-based food more accessible to everyone, and generate positive economic and social impact for all our employees and communities.

At Bonduelle, people come first. The scale of our company offers all employees the opportunity to grow, gain autonomy, and take ownership of their projects. As an international organization, we offer a wide range of roles and responsibilities around the world.

Within Bonduelle, we operate as the BDNE (Bonduelle DACH Northern Europe) cluster, with offices located in Eindhoven (the Netherlands), Reutlingen (Germany) and Copenhagen. From these locations, we manage our commercial activities across the Benelux, Nordics, and DACH region. At Bonduelle, at all levels, we promote sustainable social and economic development by considering the impact of every decision on our planet, our food and the well-being of all people in our area.

For our Sales unit in the Nordics, we are looking for a:

Senior Key Account Manager

Full time

As an experienced Key Account Manager for Denmark, you are responsible for achieving and exceeding sales and revenue targets by developing existing customers through optimized assortment, pricing, and promotions. Your ability to analyze market trends and sales data is critical to identifying opportunities and translating insights into customer plans that drive profitable growth.

The KAM position requires a hunter mentality and a proven track record of doing business with key retail customers.

You work closely with colleagues from other departments such as finance, supply chain and marketing. You will be responsible to lead the Danish retail market.

You are part of the Sales team and report directly to the Sales Manager Retail Nordic. The Nordic office is located in Nørrebro.

Are you the person we are looking for? You...

• Hold a Bachelor's degree in Business Administration, Marketing, or related field. A Master's degree (Cand.Merc, HD, Commercial & Retail Management, or equivalent) is a plus;
• Have at least 4 years of proven experience in key account management or sales within the FMCG in Denmark, with a track record of achieving sales targets and fostering client relationships;
• Are fluent in Danish and English (spoken and written);
• Are result driven and have a strong customer-centric mindset: what do they find important and how can you support, relieve and grow them on behalf of Bonduelle;
• Demonstrate strong customer focus and solution-orientedselling within the retail FMCG environment;
• Translating trends and developments within the plant-rich food category into collaboration with retail customers;
• Have great experience with contract negotiations and yearly agreements;
• Have solid P&L understanding;
• Have strong analytical skills and experience working with sales data (Catman and Nielsen);
• Monitor objectives and maintain efficient records regarding visits, budgets, forecast, account plans and other relevant information,
• Deliver the budget and implement our strategy in terms of growth, market shares, profitability and other set KPI's.

You contribute to a better future for everyone:

• Working on a better tomorrow for our people, planet and food you are:
• Would like to contribute to a better future and always keep this in mind when making decisions;
• Maintaining a healthy and safe environment; You pay attention to the balance between work and private life for yourself and your colleagues;
• Promoting the culture of sustainability in the way of working. You work paperless as much as possible and make use of all digital tools facilitated for you;
• Contribute at least once a year to a place or project, outside the organization, where you care for people or the environment, so that it becomes a better place to live.

We offer:

• A challenging job at an inspiring company that continues to grow and values quality and innovation
• A multidisciplinary team that strives to get the best out of themselves every day
• Competitive employment conditions;
• A hybrid work policy with flexibility in working hours and workplace;
• A pleasant team of colleagues who work with pride at our organization.

Proud of our values, such as concern for people, fairness and openness, we are convinced that individual differences make a team grow.

We encourage diversity in all its forms and our positions are open to diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, genetic information or other distinguishing characteristics or legally protected status that make a workplace diverse.

Acquisition in response to this vacancy is not appreciated