Key Account Manager - Denmark

EET; Birkerød; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Pension scheme and health insurance

Job summary

EET Retail in Birkerød, Denmark, is seeking a Key Account Manager to lead Consumer Electronics partnerships with retailers across the Nordics. You will manage Danish customers, shape channel strategies, and grow brand footprint through value-based selling.

The role requires 6–8 years in CE or retail sales, deep Danish market knowledge, fluent Danish and English, and travel across the Nordics. You are a strong negotiator, team player, and capable of turning concepts into lasting partnerships.

Qualifications

• Minimum 6–8 years of sales experience in CE or retail roles.
• Strong understanding of the Danish retail landscape.
• Proven ability to negotiate and drive long-term partnerships.
• Fluent in Danish and English; Swedish/Norwegian a plus.

Responsibilities

• Manage and develop relationships with major Danish retail customers.
• Identify and drive sales of CE, Smart Home, and Telecom accessories.
• Develop channel strategies and conduct annual negotiations.
• Plan campaigns and analyze data to optimize results.
• Collaborate with Product and Trade Marketing to align initiatives.
• Forecast deliveries with buyers and ensure timely execution.
• Provide management reporting at customer level.

Skills

Danish market knowledge

CE sales

Retail sales Scandinavia

English proficiency

Driving license

Tools

MS Office

Job description

Key Account Manager - Denmark

We are looking for a new team member to step into the role of Key Account Manager, driving Consumer Electronics partnerships with passion and pride for our company, EET Retail, based in Birkerød, North Zealand. The majority of your customers will be based in Denmark, so strong knowledge of the Danish market is your most important qualification, though familiarity with the broader Nordic region remains valuable.

Location

Northern Zealand and Copenhagen area.

Who are you?

You have an energetic personality with experience from CE sales within retail in Scandinavia. You can build new, relevant contacts and turn them into long‑lasting partnerships.
Your most important qualification is your drive to succeed with your partners, a tireless desire to sell concepts instead of products. You are self‑motivated and structured in how you work, and a true team player.

Personal characteristics

• You are committed and professionally sharp. You take responsibility and can work both independently and in a team.
• You take pride in developing solutions tailored to our resellers' needs and are driven by creating value for both the company and our partners.
• You are enthusiastic about creating new business in partnership with our resellers and vendors.
• You have business understanding and can adapt to changing focus and tasks.
• You thrive at a fast pace and are motivated by challenging tasks and clear success criteria.
• You are highly self‑initiating and keen to learn the latest trends and technologies.
• You are willing to travel and meet customers throughout the Nordic region.
• You are results‑driven, confident, and a strong communicator.

Our expectations

• You have solid experience from a manufacturer or distributor within Consumer Electronics, with strong product knowledge and a commercial drive to generate sales.
• You have a background as Business Manager, Key Account Manager, Category Manager, or similar, with a minimum of 6-8 years of sales experience in similar roles.
• You have an in‑depth understanding of the Danish retail structure in particular, as this is where the majority of your customers will be based. Familiarity with the broader Nordic landscape is a plus.
• You have an exceptional understanding of the entire value chain, including business processes, and think opportunistically in your approach.
• You have insight into concept and assortment development and have worked on developing product categories.
• You are solution and result‑oriented, emphasizing results together with resellers, independently and in partnership, while maintaining a high level of integrity as a trustworthy business partner.
• You are experienced in negotiations at both a strategic and tactical level, including annual negotiations, and comfortable balancing long‑term strategy with short‑term sales‑out focus.
• You are familiar with MS Office, with strong Excel skills and a high level of proficiency in Word and PowerPoint.
• You are fluent, verbally and in writing, in Danish and English, and preferably also comfortable communicating in Swedish and or Norwegian.
• A driving license is mandatory.

The job

You will introduce Consumer Electronics brands, develop retail concepts, and sell Consumer Electronics and Telecom accessories from leading vendors to Danish and broader Nordic retailers. You have an in‑depth understanding of assortment composition and are able to identify opportunities based on resellers' needs.

Your primary tasks

• Manage and develop relationships with retail customers, including major Danish retail chains and telecom operators.
• Identify, develop, and drive sales of our product portfolio within Consumer Electronics, Smart Home, and Telecom accessories.
• Develop and implement channel strategies and customer plans, and conduct annual negotiations.
• Drive campaign planning and follow‑up in relation to execution, results, frequency, and product mix.
• Analyse and process sales figures and other relevant data to continuously optimise initiatives and secure a leading market position.
• Maintain daily contact with resellers to follow up on sales, assortment, and performance.
• Work proactively with market data, including analysis of customer sales data, to take commercial action with our partners.
• Develop campaign plans in dialogue with resellers, ensuring alignment with stakeholders such as colleagues in Product Management and Trade Marketing.
• Ensure timely deliveries via forecasting, in close dialogue with the buyer.
• Share knowledge and spar actively with your team.
• Provide management reporting at customer level.

We offer

• An exciting job with great responsibility.
• The opportunity to sell innovative, high‑quality products in a dynamic market.
• A place in an energetic, high‑performance sales team within a stable company with strong drive.
• An active staff association with many activities.
• Pension scheme and health insurance.

A results‑oriented organization with strong career prospects

You will be part of a results‑oriented organization in exciting development, executing an aggressive growth strategy through both organic growth and acquisitions.

About EET Retail

EET Retail is an entity under EET Group, focused on Consumer Electronics products and the Retail segment.

EET Retail is the result of many years of strong growth within Retail and Consumer Electronics in EET Group across the Nordics. Now we have joined our forces and extensive industry knowledge in one Retail focused company, tailored to meet the needs of our partners.

We are a strong team with more than 20 experienced and passionate Retail profiles. We pride ourselves in our focus on building strong partnerships with both resellers and vendors to grow our combined long‑term businesses.

We strive to be the go‑to Retail Partner for both resellers and vendors when entering a market, and we represent a strong portfolio with market leading brands such as: JBL, Sonos, Netatmo, Targus, tado°, Sharp, Nanoleaf, Panasonic, Vogel's, Hyper, JLab, Aqara, Epson, Harman Kardon, iFixit, Danfoss, eSTUFF, Adata, Sandberg, beyerdynamic, SumUp, Samsonite and many more.

More information here.

About EET Group

EET Group is a value‑adding specialist IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. We operate in 26 markets across Europe, carry over 1,100 brands and serve more than 30,000 buying customers annually.

More information here.