Head of Performance Marketing

Landfolk; Aarhus; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Leadership role

Brand building

AI tools learning

Aarhus office

Friendly team

Job summary

Landfolk in Aarhus seeks a Head of Performance Marketing to drive user acquisition and ROI across paid search and paid social. You will own the strategy, manage a substantial regional budget with an agency, and optimize feeds to maximize ROAS while fueling sustainable growth.

The role requires hands-on execution, strong analytics, and collaboration with product, data, and engineering to improve tracking, landing pages, and conversion journeys.

Qualifications

• Proven expertise in developing performance marketing strategies.
• Hands-on operator with Google Ads and Meta Ads Manager.
• Analytical mindset with web analytics and attribution understanding.
• MarTech and AI-savvy with practical experience.

Responsibilities

• Define performance marketing strategy and budget across channels.
• Lead paid search and social campaigns with optimization.
• Collaborate with product, data, and engineering on tracking and journeys.
• Measure performance, build attribution models, report to leadership.
• Scale spend and performance in established and new markets.

Skills

Strategic leadership

Performance marketing

Data analytics

Paid search & paid social

AI tools in marketing

Tools

Google Ads

Meta Ads Manager

Programmatic platforms

GA4

Job description

Full-time

• Aarhus
• Starting autumn 2026

Are you a data-driven, AI-savvy, strategic, and hands-on growth expert ready to scale one of the fastest-growing companies in the Nordics? Do you have deep, practical experience developing world-class acquisition strategies across paid search and paid social to drive conversion or generate leads?

Landfolk is looking for an experienced and ambitious Head of Performance Marketing to join our team in Aarhus.

About Landfolk

Landfolk is a Danish platform dedicated to renting out handpicked vacation homes across Europe. We are growing fast and are passionate about making unforgettable holiday moments accessible while empowering our Landfolk hosts. We believe in authenticity, quality, and community.

The role: Head of Performance Marketing

As Head of Performance Marketing you will be the driving force behind our user acquisition, balancing growth and ROI. This is a pivotal role that requires both high-level strategic planning, a strong investment mindset, and a great operational presence in both search and social.

You will define our performance marketing strategy, manage our large budget across Europe together with our agency, lead our paid efforts through optimized feeds, and ultimately maximize our return on ad spend (pROAS) while driving sustainable growth.

Key Responsibilities:

• Strategic leadership: Develop the overarching strategy, KPIs, and manage the budget for all Landfolk performance marketing channels, focusing on paid search (Google Ads), paid social (Meta, TikTok, etc.), programmatic, and others.
• Paid search and social excellence: Manage sophisticated, high-performing campaigns to acquire new guests and hosts. You will continuously optimize bidding strategies, audience targeting, and ad creatives.
• Operational execution: Be willing to roll up your sleeves and build campaigns, conduct keyword research, A/B test ad copy, and ensure high-quality, high-converting output across all paid touchpoints.
• Performance and optimization: Utilize data and insights to continuously measure the effectiveness of performance marketing efforts, optimize campaign performance, build attribution models, and report key metrics to leadership.
• Growth across a two-sided marketplace: Balance optimization of spend and performance in established markets with entering and scaling new markets. Because Landfolk is a two-sided marketplace, you will help shape acquisition strategies for both guests and hosts.
• Product, data and engineering collaboration: Work closely with our strong in-house product, data, and engineering teams to develop and improve tracking, measurement infrastructure, landing pages, and conversion journeys—so site-side execution becomes a growth lever, not a bottleneck.

Your profile

We are looking for a candidate who is ready to make a significant impact on our journey.

• Proven expertise: Solid, demonstrable experience developing and executing performance marketing strategies that drive measurable business results.
• Hands-on operator: You are not afraid of day-to-day execution on the platform (Google Ads, Meta Ads Manager, etc.). You are organized, analytical, and ensure projects are delivered on time and to a high standard.
• Analytical mastermind: You love data and have extensive experience with web analytics tools (e.g., Google Analytics 4, Meridian, MMM, investment analytics) and understand how to navigate complex attribution models.
• MarTech and AI-savvy: Deep understanding and practical experience with marketing technology, including AI tools.

What We Offer

• A key leadership role in a fast-growing, purpose-driven company with a unique product
• The opportunity to build and shape a beloved Scandinavian brand
• A unique learning environment at the technical forefront of AI tools and development
• A stimulating and flexible work environment in our vibrant office in Aarhus, Denmark
• The chance to work with a dedicated, friendly, and passionate team

Ready to lead our growth efforts and scale Landfolk's performance marketing?

We conduct interviews on an ongoing basis.

We look forward to hearing your vision for Landfolk's performance marketing.