Senior Social Media Specialist

Landfolk; Denmark; On-site; DKK 550,000 - 700,000; Full time

Benefits offered by this job

Excellent lunch

Great coffee

Trips to Landfolk homes

Flexible, family-friendly workplace

Job summary

Landfolk in Aarhus is seeking a Senior Social Media Specialist to own strategy, presence and performance across our social platforms. You'll shape content and paid campaigns, aiming to make Landfolk best-in-class in our category.

You’ll combine solid organic judgment with hands-on Meta Ads Manager work, creating briefs, shooting or designing assets, and guiding our Social Media Student Assistant. Collaboration with Brand & Marketing and external partners is key, with AI aiding ideation and

Qualifications

• Solid experience owning social media for a consumer-facing brand or agency.
• Proficiency with Meta Ads Manager including campaign structure, audiences, budgets, optimisation and reporting.
• Experience integrating AI and automation tools into workflows.
• Ability to plan and schedule content and interpret organic and paid performance.
• Understanding of creative codes, formats and audiences across social platforms.
• Ability to turn ideas into strong content concepts and clear production briefs; provide constructive feedback.
• Ability to guide a junior colleague and create day-to-day execution structure.
• Fluent in English and Danish; another Landfolk market language is a plus.

Responsibilities

• Own our social platforms with end-to-end strategic direction, expanding to TikTok and YouTube.
• Plan, schedule and publish content in collaboration with the Social Media Student Assistant.
• Maintain a clear content calendar across always-on content, campaigns and launches.
• Analyze performance and turn insights into concrete improvements.
• Develop social-first content formats and scale production; write briefs for production partners.
• Run paid social hands-on; collaborate with external agency while retaining in-house ownership; manage budgets, placements and tests.
• Build workflows and templates to produce and repurpose content efficiently; use AI for research, ideation, copy and localisation.
• Create a learning loop between organic and paid social to share strong ideas.

Skills

Meta Ads Manager

Social media strategy

Content planning

Performance analysis

Team guidance

English & Danish fluency

Tools

AI tools

Job description

Full-time

• Based in Aarhus
• Starting October 1st 2026

We’re looking for a Senior Social Media Specialist to own Landfolk’s strategy, presence and performance across our social platforms. Our ambition is to be best in class on social media and to grow the Landfolk brand organically.

You’ll combine strong organic social judgment with hands‑on Meta Ads Manager expertise. You know how to build a content plan, turn an idea into a clear production brief, set up and monitor paid campaigns, and use performance to decide what we should do next. You are comfortable creating content yourself, whether that means shooting short‑form videos, writing engaging captions, or designing simple assets.

You’ll work closely with colleagues across Brand & Marketing, external partners and our Social Media Student Assistant, whom you’ll guide in the day‑to‑day execution.

What You’ll Do

Own our social platforms

• Take end‑to‑end ownership and strategic direction of our social media channels to make Landfolk best‑in‑class in our category, including driving our expansion onto key platforms like TikTok and YouTube
• Plan, schedule and publish content across Landfolk’s social channels in collaboration with our Social Media Student Assistant
• Maintain a clear content calendar across always‑on content, campaigns and launches
• Analyse performance and turn insights into concrete improvements
• Bring fresh ideas on how we engage beyond our owned channels - defining how, where, and why we interact with other accounts and communities

Develop social‑first content and scale our production

• Understand what works on each channel and suggest new platform‑native content formats
• Turn homes, destinations and holiday moments into relevant social ideas
• Write sharp briefs for photographers, videographers, designers and other production partners
• Guide production with a clear view of the channel, format, audience and desired outcome
• Build workflows and templates that help us create and repurpose more content efficiently
• Use AI for research, ideation, copy drafts, versioning, localisation and repurposing
• Build a learning loop across organic and paid social so strong ideas can travel between the two

Run paid social hands‑on

• Collaborate with our external agency while retaining strong in‑house platform knowledge and ownership
• Work confidently in Meta Ads Manager
• Knowledgeable about audiences, budgets, placements and creative tests in line with commercial goals
• Monitor pacing and performance and make informed optimisation decisions
• Follow new Meta features, platform changes and paid‑social developments - and turn relevant opportunities into action

We think you might be a great fit if you

• Have solid experience owning social media for a consumer‑facing brand or agency
• Are highly comfortable in Meta Ads Manager and understand campaign structure, audiences, budgets, optimisation and reporting
• Have integrated AI and automation tools into your workflows
• Know how to plan and schedule content and interpret organic and paid performance
• Understand the creative codes, formats and audiences of different social platforms
• Can turn an idea into a strong content concept and a clear production brief
• Give useful creative feedback and have strong visual and editorial judgement
• Enjoy guiding a junior colleague and creating structure for day‑to‑day execution
• Are fluent in English and Danish. Another Landfolk market language is a plus

What Excites Us About This Role

Social is where many people first discover Landfolk. This role has the opportunity to make that presence more consistent, relevant and effective - while connecting organic content, paid performance and smarter production workflows.

You’ll have real ownership, room to test new ideas and the chance to shape how Landfolk shows up across seven European markets.

What We Offer

• A role with real ownership of an important brand and growth surface
• A warm, ambitious team that values quality, creativity and community
• Room to experiment with new formats, technologies and ways of working
• A flexible, family‑friendly workplace in central Aarhus, with excellent lunch, beautiful interiors and great coffee
• Trips to actual Landfolk homes when relevant - yes, it’s as good as it sounds

Why Landfolk?

Landfolk is a curated marketplace for holiday homes that feel personal, inspiring and full of character. We connect travellers with hosts who care deeply about their homes - and the experiences they create.

Our mission is simple: Help people reconnect with the people and places that matter most.

Founded in 2021 by seven co‑founders, Landfolk now has around 100 team members and operates in Denmark, Norway, Sweden, Germany, Italy, France and Spain.

The practical details

This is a full‑time position based in Aarhus, ideally starting October 1st.