Growth Marketing Lead: Lifecycle & Demand

AutoProff; København; On-site; DKK 600,000 - 750,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, is hiring for a growth marketing professional in Denmark to drive buyer lifecycle strategies across acquisition, activation and retention.

You will own end-to-end multi-channel campaigns, build customer journeys, define audiences and messaging, and collaborate with Sales, Content, Design and RevOps. A data-driven mindset and experience with marketing automation (HubSpot) are essential.

Qualifications

• 4+ years in growth marketing, demand generation, or lifecycle marketing.
• Strong track record in performance-driven campaigns.
• Experience with marketing automation and CRM tools (HubSpot preferred).
• Comfort working with data, dashboards, and experimentation.
• Strong project management and ability to manage multiple campaigns.
• Experience collaborating across cross-functional teams.
• Excellent Danish and English communication skills.

Responsibilities

• Own buyer lifecycle strategy across acquisition, activation, and retention.
• Execute multi-channel campaigns across email, paid, content, and events.
• Build and optimise customer journeys, onboarding flows, and win-back programmes.
• Define target audiences, messaging, and campaign concepts.
• Collaborate with Sales, Content, Design, and RevOps.
• Run A/B tests across messaging, channels, and timing.
• Track KPIs and optimise performance across the funnel.
• Work with data teams to ensure reporting and attribution accuracy.
• Automate lifecycle communication using HubSpot and similar tools.
• Identify opportunities to improve performance through automation and AI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Performance campaigns

Marketing automation

CRM tools

Data dashboards

Project management

Cross-functional teams

Danish-English

Tools

HubSpot

Job description

AutoProff, part of the AutoScout24 Group, is hiring for a growth marketing professional in Denmark to drive buyer lifecycle strategies across acquisition, activation and retention.

You will own end-to-end multi-channel campaigns, build customer journeys, define audiences and messaging, and collaborate with Sales, Content, Design and RevOps. A data-driven mindset and experience with marketing automation (HubSpot) are essential.