Growth Lead

Goodiebox; København; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Goodiebox is seeking a Growth Lead to drive profitable growth across 15 European markets. You will own subscription intake and a ~DKK 2 million monthly growth budget across Meta, Google/YouTube, TikTok and Pinterest, reporting to the CEO and guiding a seven-person Growth Team.

You’ll build strategy, set direction, and execute hands-on in performance marketing, analytics, and experimentation to improve CAC, acquisition volume and member LTV.

Qualifications

• Strong hands-on performance marketing background across Meta, TikTok and Google.
• Analytical mindset with ability to translate data into commercial decisions.
• Experience leading growth initiatives and cross-functional teams.

Responsibilities

• Own acquisition performance and a large monthly media budget across multiple platforms.
• Set targets, allocate budgets and optimize CAC, conversion, and LTV.
• Turn data and insights into actionable input for in-house Creative team and experiments.
• Lead CRO efforts across landing pages, sign-up flows, and checkout to improve conversion.
• Forecast market expansion and support new-market launches.
• Provide cross-functional leadership and clear direction across Growth Team.

Skills

Performance marketing

Full-funnel marketing

Analytical

Strategy

Leadership

Tools

GA4

GTM

Meta Ads

TikTok Ads

Google Ads

Job description

Are you a commercially minded growth leader with a strong performance marketing foundation, ready to shape and accelerate Goodiebox’s profitable growth across Europe?

Goodiebox has transformed significantly over the past three years. We have delivered consistent positive EBITDA, become an AI-first company, and are now combining month-on-month growth with continued profitability across 15 European markets.

We are looking for an ambitious Growth Lead who can profitably grow Goodiebox’s subscription member base by increasing acquisition volume, improving CAC and conversion, and strengthening the long-term value of the members we acquire across 15 European markets.

You will take ownership of our subscription intake and an approximately DKK 2 million monthly growth budget across Meta, Google/YouTube, TikTok and Pinterest. Ultimately, your job is clear: help us grow faster, smarter and profitably.

Your role

You will take full ownership of our subscription intake and report directly to the CEO, putting you at the center of driving the next phase of profitable growth across Goodiebox. Your success will ultimately be reflected in four things: acquisition volume, CAC, conversion and the long-term value of the members we acquire.

You will be part of a seven-person Growth Team, working alongside two creatives, a front-end developer, our Retention Manager, Non-Sub Manager and SoMe Manager. You will own the direction, priorities and results across subscription growth, while driving projects together with the specialists in the team.

You need to be able to navigate both the short and the long term and think across the full funnel - from brand awareness to acquisition and conversion. You will build strategy, set direction and think ahead, while still getting your hands dirty, digging into performance and executing when needed.

Your job is to connect the capabilities across the team, set a clear course and make sure we execute strongly while staying hands-on in your own core areas

A special note on AI

AI is already embedded in how we work.

We expect you to use AI actively across analysis, automation, experimentation and workflow improvement and to keep pushing for smarter tools and better ways of working.

AI-first should be a natural part of how you approach problems, make decisions and improve execution.

What you’ll own

Performance & profitable growth: Own acquisition performance and our approximately DKK 2 million monthly media budget across Meta, Google/YouTube,

TikTok and Pinterest. Set targets, allocate budgets and continuously improve acquisition volume, CAC and member quality.

Creative & experimentation: Turn performance data and customer insights into clear, actionable input for our in-house Creative team, helping develop and continuously improve high-performing advertising. Drive the testing agenda and make sure we learn quickly from what works - and what doesn’t.

CRO & commercial optimization: Improve the full acquisition journey across landing pages, sign-up flows and checkout. Help shape offers, promotions and pricing with a focus on conversion, customer quality and long-term profitability.

Forecasting & market expansion: Build acquisition forecasts across markets and commercial initiatives, support product and operational planning, and drive the growth side of new-market launches.

Measurement & insight: Make sure we understand what is driving performance through strong reporting, analysis and measurement across advertising platforms, GA4, GTM, internal BI, attribution and MMM.

Cross-functional execution & leadership: Turn growth priorities into action together with Creative, CRM, Product, Technology, Data, Operations and Logistics. Manage and develop a direct report, work with external platforms and partners, and create clarity across the initiatives you lead.

Who we’re looking for

At the core, you are an awesome marketer with a strategic, full-funnel understanding built on a strong foundation in performance marketing.

We expect you to:

Have a strong hands‑on background in performance marketing, particularly Meta,TikTok and Google.

Be highly analytical and comfortable turning data into commercial decisions.

Be able to move naturally between strategy and execution.

Take ownership, challenge constructively and move things forward.

Be passionate about turning data into clear, actionable insights for our in‑house.

Creative team and helping them develop high‑performing ads.

Work AI‑first and constantly look for smarter, faster and better ways to operate.

More importantly, we are looking for someone with the ambition, judgement and execution power to make a real difference.

Practical information

We review applications and conduct interviews on an ongoing basis and may close the position once we have found the right candidate.

Start: As soon as possible, and no later than 1 December 2026.

Location: Islands Brygge, Copenhagen. This is primarily an in-office position.

Hours: Full-time.