Growth Marketing Manager

Good Tape; København; On-site; DKK 600,000 - 900,000; Full time

Job summary

Good Tape is seeking a hands-on growth lead to own the acquisition engine across paid channels, SEO, and creative. You’ll shape campaigns and messaging that attract the right users and fuel growth.

You’ll partner with Sales, Data, Product Marketing and Customer Success to ensure the right people see us, click, and return. A proactive, AI-first, data-driven mindset is a must in our fast-moving startup.

Qualifications

• Experience in data-driven marketing and growth experiments.
• Proven ability to manage paid channels and organic acquisition.
• Strong communication across Sales, Data, Product Marketing and Success.

Responsibilities

• Own performance marketing across paid channels from strategy to execution.
• Drive SEO and organic acquisition, including site structure.
• Develop creative strategy and messaging for campaigns and launches.
• Own lifecycle and CRM: nurture flows, retention, reactivation.
• Own top-of-funnel website content and landing pages.
• Collaborate with Sales to maximize MQL-to-SQL conversion.
• Feed acquisition learnings into pricing and positioning discussions.

Skills

Performance marketing

SEO

Creative strategy

CRM

Data-driven

Cross-functional collaboration

Job description

Turn insights into acquisition experiments that scale

About Good Tape

At Good Tape, we’re building tools that make working with voice and audio effortless. We help journalists, researchers, and organisations capture, transcribe, and analyse conversations at scale. Our team is small, ambitious, and deeply technical, and we care about reliability and craft.

The role

At Good Tape we are ready to level up. We've built up tons of data, a large user base, and a team that's eager to move fast. We have a world class product, shipping speed and roadmap that warrants our ambition level. We're looking for someone excited to own Good Tape's acquisition engine: performance marketing, SEO, creative and to fuel our sales motion with a steady flow of qualified demand. You'll report directly to our CCO and work closely with the broader commercial team: Sales, Data, Product Marketing and Customer Success. Your job is to make sure the right people see (and click on) us in the first place, and keep coming back. It's a rare opportunity; endless data, a real user base and a world class product to market.

What You'll Do

• Own performance marketing across paid channels, from strategy to execution.
• Drive SEO and organic acquisition, including content and site structure.
• Develop creative strategy and messaging for campaigns and launches.
• Own lifecycle and CRM: nurture flows, retention, and reactivation.
• Own top-of-funnel website content and landing pages; the pages that bring people in.
• Fuel SLG by partnering closely with Sales on positioning, demand gen, and maximizing MQL-to-SQL conversion.
• Feed acquisition learnings into the pricing and positioning conversations led by our CCO.

What We’re Looking For

• A-can-do-mindset who are curious, humble and tech-savvy enough to build manual processes that we can later scale.
• An AI-first approach to problem solving
• Design skills (e.g. static/video ad creative) are a great plus, not a hard requirement
• Proactive, high-ownership mindset with strong cross-functional communication skills.
• Experience in data-driven marketing, growth experimentation, and core SaaS metrics.
• Thrives in a fast-paced startup environment with a proven ability to learn quickly.

Why join Good Tape?

• Work in a small, focused, and highly skilled team where your impact is visible every day.
• Play a key role in shaping our brand, acquisition funnels, and demand gen engine.
• Help define how Good Tape reaches the people who need it.
• Bring passion and proactivity, and see it directly converted into pipeline and growth.