Senior Lifecycle Marketing Manager — Onboarding & Activation

Miro; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Equity

Wellbeing benefit

WFH equipment allowance

Learning & Development stipend

Job summary

Miro is seeking a Senior Lifecycle Marketing Manager to own onboarding and activation, guiding new users from signup to value discovery and durable engagement across products. You will design and ship onboarding programs that accelerate time-to-value.

This hands-on, AI-first role collaborates across product, marketing, and GTM, building dynamic, personalized lifecycle flows across email, in-app, and emerging CRM channels, with a focus on activation and retention.

Qualifications

• 7+ years in lifecycle/CRM marketing, growth, or a related discipline.
• Experience building dynamic, highly personalized, evolving lifecycle systems, not just static journeys and blasts.
• Deeply fluent in Braze or a similar marketing automation platform. You build your own workflows, segmentation logic, and triggers hands-on.
• Strong analytical instincts, ability to see and diagnose the full journey, and zoom in to very specific details.
• Hands-on experience applying AI and automation to segmentation, personalization and smart decisioning, content creation, and insights and reporting
• Obsession with craft and a high-quality bar for content.

Responsibilities

• Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session
• Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels
• Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis
• Run experimentation and data-driven optimization as a default across every program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end
• Work closely with Product, Customer Education, PMM, and GTM so that lifecycle campaigns and content land as native, timely, and genuinely useful to users
• Get deep on our users' experience, lifecycle stages, and segmentation to uncover growth drivers and deliver tailored, personalized experiences to every customer

Skills

Lifecycle marketing

B2B SaaS

Email campaigns

Automation workflows

AI-driven personalization

Data-driven decision making

Cross-functional collaboration

Tools

Braze

CDP

Event pipelines

Job description

Miro is seeking a Senior Lifecycle Marketing Manager to own onboarding and activation, guiding new users from signup to value discovery and durable engagement across products. You will design and ship onboarding programs that accelerate time-to-value.

This hands-on, AI-first role collaborates across product, marketing, and GTM, building dynamic, personalized lifecycle flows across email, in-app, and emerging CRM channels, with a focus on activation and retention.