Global Head of Adult Engagement & Fan Programs

The Great Yellow Brick Company; Billund; Hybrid; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing support

Colleague discount

Bonus

Job summary

The LEGO Group in Billund is seeking an Adult Engagement & Fan Programs Director to shape how we engage adult fans and our global fan base, with an immediate focus on governance and value proposition for the LEGO Certified Professional Program.

You will drive LEGO Fan Colab, align stakeholders across Marketing, Consumer Insights, Legal and Privacy, and translate fan insights into business decisions that strengthen brand and community.

Qualifications

• Led business strategy for fandom or ecosystem programmes.
• Used global fan insights to set priorities and success metrics for fandom programmes and direct to consumer ecosystems.
• Evolved governance and value proposition of an established global fan programme.
• Aligned global stakeholders across Marketing, Consumer Insights, Communications, Legal and Privacy around a global programme.
• Built business and value cases for investment in global fan programmes.
• Applied strong marketing and commercial understanding to connect fan and community engagement with brand priorities and business outcomes.

Responsibilities

• Lead with clear accountability across a matrixed organisation to strengthen the LEGO Certified Professional Program, aligning teams around governance, priorities, decisions and measures.
• Define and articulate a compelling value proposition, balancing measurable value for the LEGO Group with the authenticity and trust that matter to our fan infrastructure.
• Translate the strategy into delivery by mobilising internal partners, maintaining momentum and holding teams collectively accountable for outcomes across LCP, LEGO Fan Colab and the wider Adult Engagement strategy.
• Turn qualitative and quantitative fan signals into clear choices for engagement, product and brand decisions.

Skills

Fandom strategy

Global fan insight

Governance of programs

Stakeholder alignment

Investment cases

Marketing & commercial lens

Job description

The LEGO Group in Billund is seeking an Adult Engagement & Fan Programs Director to shape how we engage adult fans and our global fan base, with an immediate focus on governance and value proposition for the LEGO Certified Professional Program.

You will drive LEGO Fan Colab, align stakeholders across Marketing, Consumer Insights, Legal and Privacy, and translate fan insights into business decisions that strengthen brand and community.