Global B2B Performance Marketing Lead

Planday From Xero; København; Remote; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Pension

Health insurance

Parental support

Generous vacation

Employee Share Plan

Job summary

Planday is seeking a Performance Marketing Manager to lead and evolve our performance function across regions. You’ll drive paid acquisition with a full-funnel focus in a B2B SaaS environment, connecting brand, demand creation and conversion while collaborating with regional teams and our external agency network.

Smarter attribution, scalable growth, and international market adaptation are key. Flexible remote work, competitive package, and opportunities to impact pipeline and revenue are

Qualifications

• 7+ years in performance marketing, preferably B2B SaaS.
• Translate business goals into scalable performance strategies.
• Connect brand, demand gen and conversion across TOFU/MOFU/BOFU.
• Adapt strategies across geographies and markets.
• Collaborate with Sales, Brand, Partnerships and RevOps.
• Use data to optimise performance and communicate impact.
• Experience managing external agencies.

Responsibilities

• Define and execute a holistic performance marketing strategy aligned to priorities.
• Translate targets into channel strategies, budgets, and investments.
• Maintain a full-funnel approach across geographies (TOFU–BOFU).
• Identify and prioritise new growth opportunities across channels and markets.
• Own performance reporting on pipeline, conversion and revenue.
• Lead agency relationships and ensure KPI accountability.
• Ensure accurate attribution and tracking across systems.

Skills

Strategic mindset

Performance optimization

Full-funnel marketing

Multi-market experience

Cross-functional collaboration

Data-driven decision making

Agency management

Strong communication

Self-starter

Tools

Salesforce

SFMC

HubSpot

Job description

Planday is seeking a Performance Marketing Manager to lead and evolve our performance function across regions. You’ll drive paid acquisition with a full-funnel focus in a B2B SaaS environment, connecting brand, demand creation and conversion while collaborating with regional teams and our external agency network.

Smarter attribution, scalable growth, and international market adaptation are key. Flexible remote work, competitive package, and opportunities to impact pipeline and revenue are