Digital Product Specialist

EET; Birkerød; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Office in Birkerød

1 day WFH per week

Pension

Health insurance

Lunch scheme

Courses and training

Collaboration with 30+ markets

Job summary

EET Group’s Digital Product Specialist will own the everyday operation of our custom-built webshop, CDP and MarTech integrations. You set backlog priorities, write requirements, and ensure what lands delivers value to customers and colleagues.

You’ll report to the Head of Digital Sales, shape the platform roadmap with the team, and ensure day-to-day decisions align with business goals. You won’t code; external partners handle development.

Qualifications

• Hands-on experience with MarTech, ideally including a CDP.
• Experience owning a website, webshop or CMS platform in a product, platform or technical role.
• Good technical understanding of integrations, APIs and data flows.
• Experience working with external agencies or development partners.
• A commercial mindset – you care whether a release actually moves the numbers.
• Experience with B2B e-commerce or multi-market, multi-language setups is a plus.

Responsibilities

• Own the daily operation and development of our webshop platform and the systems integrated with it.
• Own our CDP – data flows, segments, data quality and how customer data is used across channels.
• Drive delivery of the platform roadmap and prioritise the backlog with stakeholders across the business.
• Turn business needs into clear requirements, user stories and acceptance criteria.
• Coordinate development, testing and releases with our external partners.
• Keep integrations between webshop, CMS, CDP and MarTech systems stable, and prioritise and solve issues.
• Follow platform performance and use data to decide what to improve next.
• Coordinate the onboarding of new markets and acquired companies onto the platform.

Skills

MarTech

CDP

APIs

Data flows

Webshop ownership

Stakeholder management

Tools

Umbraco CMS

Dynamics 365 CI

Job description

EET Group is looking for a Digital Product Specialist

EET Group is on an exciting digital journey, and we are looking for an engaged Digital Product Specialist to help lead the way.

Our digital platform is growing significantly. More customers, more markets and more acquired companies are moving onto our webshop and the systems around it.

Now we are taking the next step: personalised customer experiences built on our customer data, and AI that helps customers find and buy the right products faster. We need someone to own the platform that makes it work.

The role

As Digital Product Specialist, you own our digital platform day to day: the custom-built webshop, our CDP and the MarTech systems connected to them. You set priorities in the backlog, write the requirements and make sure that what gets delivered works – for customers and for colleagues.

You report to Michael Øland, Head of Digital Sales, and together with the team shapes the overall platform roadmap, and within it, the day-to-day decisions are yours.

You will not write code. Development is done by our external development and design partners. Your job is the what and the why – and making sure it lands.

Our stack includes Umbraco as CMS, Dynamics 365 Customer Insights as CDP, and other key MarTech tools for translations, personalization and integrations to our ERP and product information system.

Your responsibilities

• Own the daily operation and development of our webshop platform and the systems integrated with it.
• Own our CDP – data flows, segments, data quality and how customer data is used across channels.
• Drive delivery of the platform roadmap and prioritise the backlog with stakeholders across the business.
• Turn business needs into clear requirements, user stories and acceptance criteria.
• Coordinate development, testing and releases with our external partners.
• Keep integrations between webshop, CMS, CDP and MarTech systems stable, and make sure issues are prioritised and solved.
• Follow platform performance and use data to decide what to improve next.
• Coordinate the onboarding of new markets and acquired companies onto the platform.

Your profile

We imagine you have a few years of experience as product owner, platform owner or similar on a website or webshop. You are structured, you follow through, and you are comfortable saying “not yet” to a good idea when something else matters more.

• Hands-on experience with MarTech, ideally including a CDP.
• Experience owning a website, webshop or CMS platform in a product, platform or technical role.
• Good technical understanding of integrations, APIs and data flows. You don’t need to be a developer, but you can talk confidently with one.
• Experience working with external agencies or development partners.
• A commercial mindset – you care whether a release actually moves the numbers.
• Experience with B2B e-commerce or multi-market, multi-language setups is an advantage, not a requirement.
• Fluent English, spoken and written. English is our company language, and Danish is an advantage.

What we offer

• Real ownership in a company with short distance to decisions – digital has a seat in our Group Executive Management.
• An office in Birkerød, easy to reach from Copenhagen and North Zealand by S-train or car.
• One day working from home each week.
• Pension, health insurance, lunch scheme and other benefits
• Courses and training to keep developing your skills
• Daily cooperation with colleagues in 30+ markets, and a platform that keeps growing with every acquisition.

For questions, feel free to contact Michael Øland, Head of Digital Sales, [e-mail].