Danish-speaking CRM Manager

Next Job Abroad; Odense; On-site; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Career development opportunities

Office in Copenhagen

Competitive salary

Dynamic team environment

Great benefits package

Job summary

Next Job Abroad in Copenhagen is seeking a Danish-speaking CRM Manager to elevate player engagement in the iGaming sector. You will design and run data-driven campaigns across email, SMS, push, and in-platform messaging, collaborating with marketing, product, and data teams to optimize retention and reactivation.

You will analyze customer data, segment audiences, and continuously test new approaches while ensuring compliance and responsible gaming guidelines.

Qualifications

• Fluent Danish speaker with strong English proficiency.
• 2+ years of CRM experience, preferably in iGaming, ecommerce, or digital marketing.
• Strong analytical mindset with experience using CRM tools and automation platforms.
• Ability to craft compelling customer journeys and retention strategies.
• Experience with customer segmentation and loyalty programs.
• Excellent project management skills and attention to detail.
• Passion for the iGaming industry is a plus.

Responsibilities

• Plan, implement, and optimize CRM strategies to boost player retention and engagement.
• Create personalized campaigns using email, SMS, push notifications, and in-platform messaging.
• Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.
• Collaborate with marketing, product, and data teams to ensure seamless execution of CRM initiatives.
• Monitor key KPIs, track campaign performance, and suggest optimizations.
• Ensure CRM communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.
• A/B test and experiment with new ways to maximize player lifetime value.
• A/B test and experiment with new ways to maximize player lifetime value.

Skills

Danish language

English proficiency

CRM experience

Analytics mindset

CRM tools

Campaign development

Segmentation

Project management

iGaming experience

Tools

CRM automation platforms

Job description

Our client isn't just a marketing agency - they're creative partners to their clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, they offer a comprehensive suite of expert services. By combining creativity with data-driven insights, they don't just deliver campaigns - they deliver results.

Our client is a fast-growing company in the iGaming industry, dedicated to delivering top-tier player experiences through innovative marketing and customer engagement strategies. They are now looking for a Danish-speaking CRM Manager to join their team in Copenhagen and take their customer relationship management to the next level!

As a CRM Manager, you will be responsible for developing and executing CRM campaigns, ensuring top-tier customer engagement, retention, and reactivation strategies. You will work closely with cross-functional teams to create personalized, data-driven campaigns that enhance the customer journey.

• Plan, implement, and optimize CRM strategies to boost player retention and engagement.
• Create personalized campaigns using email, SMS, push notifications, and in-platform messaging.
• Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.
• Collaborate with marketing, product, and data teams to ensure seamless execution of CRM initiatives.
• Monitor key KPIs, track campaign performance, and suggest optimizations.
• Ensure CRM communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.
• A/B test and experiment with new ways to maximize player lifetime value.
• A/B test and experiment with new ways to maximize player lifetime value.

Requirements

• Fluent Danish speaker, with strong proficiency in English
• Experience working in iGaming
• 2+ years of CRM experience, preferably within iGaming, e-commerce, or digital marketing
• Strong analytical mindset with experience using CRM tools & automation platforms
• Ability to craft compelling customer journeys and retention strategies
• Experience working with customer segmentation and loyalty programs
• Strong project management skills and attention to detail
• Passion for the iGaming industry is a plus!

Benefits

• Be part of a growing international company in the iGaming industry
• Work from our client's modern office in Copenhagen
• Career growth opportunities and ongoing professional development
• A dynamic and fun team environment with exciting projects
• Competitive salary and great benefits package