Danish CRM Manager: iGaming Growth & Retention

Next Job Abroad; Denmark; On-site; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Be part of a growing international iGm

Office in Copenhagen

Career growth opportunities

Dynamic team environment

Competitive salary and great benefits

Job summary

Next Job Abroad is recruiting for a Danish-speaking CRM Manager for our client in Copenhagen, a fast-growing iGaming marketing agency. You will develop and execute CRM campaigns to enhance engagement, retention, and reactivation across channels.

You’ll collaborate with marketing, product, and data teams to personalize journeys, analyze behavior, and optimize campaigns while maintaining brand tone and responsible gaming guidelines.

Qualifications

• 2+ years of CRM experience, preferably within iGaming, e-commerce, or digital marketing.
• Experience working with customer segmentation and loyalty programs.
• Strong analytical mindset with experience using CRM tools & automation platforms.
• Ability to craft compelling customer journeys and retention strategies.

Responsibilities

• Plan, implement, and optimize CRM strategies to boost player retention and engagement.
• Create personalized campaigns using email, SMS, push notifications, and in‑platform messaging.
• Analyze customer data & behavior, using insights to drive segmentation and targeted marketing initiatives.
• Collaborate with marketing, product, and data teams to ensure seamless execution of CRM initiatives.
• Monitor KPIs, track campaign performance, and suggest optimizations.
• Ensure CRM communication aligns with brand tone, compliance regulations, and responsible gaming guidelines.
• A/B test and experiment with new ways to maximize player lifetime value.

Skills

CRM strategy

Data-driven decision making

Analytical mindset

Tools

CRM platforms

Automation tools

Job description

Next Job Abroad is recruiting for a Danish-speaking CRM Manager for our client in Copenhagen, a fast-growing iGaming marketing agency. You will develop and execute CRM campaigns to enhance engagement, retention, and reactivation across channels.

You’ll collaborate with marketing, product, and data teams to personalize journeys, analyze behavior, and optimize campaigns while maintaining brand tone and responsible gaming guidelines.