Customer Marketing Manager

BMI Group Danmark; Aalborg Kommune; Hybrid; DKK 800,000 - 1,000,000; Full time

Benefits offered by this job

Great development opportunities

Informal work environment

Freedom to shape the organisation

Job summary

BMI Group Danmark is seeking a Nordic Customer Marketing Manager to own the end-to-end marketing strategy for the Pitched roof category across Sweden, Finland, and Denmark. You will partner with sales, technical teams and PLG product managers, serving as the main marketing contact for customers.

We value a university degree in Marketing or Communications and several years of B2B marketing experience. The role requires strong stakeholder management, fluency in English and Nordic languages, and a

Qualifications

• A university degree in Marketing or Communications is ideal.
• Several years of proven commercial experience in a marketing/communications role.
• Strong background in B2B environments, ideally within merchant distribution.
• Proficient with modern IT tools and comfortable in Nordic/international settings.

Responsibilities

• Formulate and implement a data-driven marketing plan aligned to commercial goals.
• Define segmentation and multi-channel strategies to engage audiences.
• Oversee category marketing budget to drive ROI.
• Develop content programs across digital and traditional channels.
• Lead launches for new offerings with cross-functional coordination.
• Protect and uphold the brand identity for the Pitched category.
• Direct the sustainability roadmap and content development.

Skills

Communication

Storytelling

Hands-on

Team player

Understanding customer needs

English proficiency

Nordic language skills

Education

Bachelor's degree in Marketing or Communications

Tools

CRM tools

Job description

We are seeking a Nordic Customer Marketing Manager for our Pitched roofing business!

Are you interested in taking the next step in your career?

Passionate about helping us transform our organisation?

Are you open to working close to the business, hands on and with a strategic mindset?

This is an outstanding opportunity to help shape the future Nordic BMI business!

BMI Group delivers truly innovative roofing and waterproofing systems, designed to transform the way people live and work. The roof is not just a shelter. It can be a power centre, a living space, a vertical garden, even a work of art - most importantly - it can be part of our sustainable life.

The Role

As the Customer Marketing Manager Nordic, you will lead the end-to-end marketing strategy for the Pitched roof category across Sweden, Finland, and Denmark.

Serving as a key marketing business partner to the pitched division, you will collaborate closely with sales managers, technical teams, and Product Leadership Group (PLG) product managers. You will also act as the main marketing point of contact for our customers.

Key Responsibilities:

In this position, you will drive business growth and brand presence through the following core responsibilities:

• Strategic Planning & Execution: Formulate and implement an all-encompassing, data-driven marketing plan tailored to overarching commercial goals.
• Segmentation & Channel Management: Establish precise target group segmentations and multi-channel strategies to maximize audience engagement.
• Budgetary Control: Oversee and allocate the category marketing budget effectively to drive optimal ROI.
• Content Strategy: Develop and direct integrated content programs customized to core customer segments across both digital and traditional channels.
• Product & Solution Launches: Lead commercial rollouts for new offerings, coordinating cross-functionally to ensure strong adoption in the market.
• Brand Stewardship: Protect and uphold the brand identity across the Pitched category in line with global corporate standards.
• Sustainability Leadership: Direct the sustainability roadmap for the category, guiding narrative development and content creation.

Your Experience:

A university degree in a relevant field, such as Marketing or Communication, is ideal.

You bring several years of proven commercial experience in a marketing or communications role, paired with extensive stakeholder management experience. A strong background in B2B environments—ideally within merchant distribution is preferred.

You are proficient with modern IT tools and comfortable operating in a Nordic or international business setting.

Your Skills:

• Exceptional communication and storytelling abilities.
• A proactive mindset with a practical, hands-on style.
• Collaborative team player committed to fostering transparency across Nordic teams.
• Strong capability to understand and address core customer needs.
• Adept at navigating fast-paced, dynamic, and multinational English-speaking environments.
• Fluency in Swedish, Danish, or Finnish, alongside excellent command of English.
• Alignment with our core values and winning mindset: Empower, Connect, Evolve, and Inspire.

We Offer:

• Great development opportunities - You will have plenty of influence on how to develop both the job and the organisation.
• An informal work environment that values quality, competences and cooperation.
• Varying and challenging work tasks with a great degree of freedom.

What you can expect:

We are designing and building a new organisation in order to become the leading product and service provider in its field of expertise. You become part of an exciting transformation process based on tradition, combining technical knowledge and strong brands with product and process innovation.

You will report to the Head of Marketing & Sustainability Nordic and you will be working out from our Swedish office in Malmö or our Danish office in Nørresundby, Aalborg.

You will find excellent long term career development opportunities, a competitive salary and benefits package, as well as a continuous learning and development culture in a dynamic international environment.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion or belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age.