Customer Marketing & Advocacy Manager

Factbird; København; On-site; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Flexible working hours

Competitive salary

Internet reimbursement

Thoughtful, human onboarding

Career development path

Company-wide team days

Inclusive culture

Job summary

Factbird, Copenhagen-based, is hiring its first dedicated Customer Marketing Manager to own marketing for existing customers across their lifecycle. You will design and run lifecycle, expansion, and advocacy programs to increase adoption and renewals, using Mixpanel and HubSpot data to tailor communications.

You’ll report to the Product Marketing Director in the Marketing team and work closely with Customer Success to drive CSAT, NPS, and churn reduction through targeted campaigns and insights.

Qualifications

• 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
• Hands-on experience building email journeys and segmentation in HubSpot.
• Experience with account-based marketing and customer advocacy programs.

Responsibilities

• Build onboarding journeys and welcome packs in HubSpot.
• Plan feature-adoption campaigns based on usage data.
• Promote professional services and training to under-engaged accounts.
• Create and maintain the Factbird Academy and knowledge base.
• Run ABM campaigns and nurture upsell/cross-sell flows.
• Produce content for ABM campaigns and source necessary data.
• Manage referral program and collect customer quotes for case studies.

Skills

Customer marketing

Data driven

HubSpot

Email journeys

ABM

Tools

HubSpot

Mixpanel

Job description

Factbird, Copenhagen-based, is hiring its first dedicated Customer Marketing Manager to own marketing for existing customers across their lifecycle. You will design and run lifecycle, expansion, and advocacy programs to increase adoption and renewals, using Mixpanel and HubSpot data to tailor communications.

You’ll report to the Product Marketing Director in the Marketing team and work closely with Customer Success to drive CSAT, NPS, and churn reduction through targeted campaigns and insights.