CRM & Lifecycle Lead — AI-Driven App Engagement

Freetrailer Group A/S; København; On-site; DKK 480,000 - 720,000; Full time

Job summary

Freetrailer Group A/S in Copenhagen is seeking a CRM & Lifecycle Specialist to own end-to-end CRM strategy for B2C and B2B. The role centers on the Freetrailer app, driving engagement and bookings through push notifications and automated lifecycle messaging.

You will collaborate with Growth, Communications, Product Design and Tech to design flows, build AI-enabled campaigns, and measure impact across onboarding, retention, win-back and upsell.

Qualifications

• At least 3 years of relevant experience in B2C, B2B, or both.
• Hands-on experience with app CRM is required.
• Experience building and optimizing lifecycle programs from scratch.

Responsibilities

• Own CRM and lifecycle strategy across B2C and B2B, with the app as the primary channel.
• Own push notifications end to end: trigger logic, content, timing, targeting and frequency.
• Own push opt-in and permission strategy, with Product Design on the in-app flow.
• Build lifecycle flows from the ground up across push and email: onboarding, retention, win-back and upsell.
• Build AI into how CRM runs, from segmentation and personalization to flow-building.
• Test triggers, timing, targeting and copy, and measure impact on engagement and bookings.
• Define content needs for each flow and brief the Communications team.
• Own CRM/messaging platform setup, including segmentation, triggers and data hygiene.
• Collaborate with Tech on event tracking and data flows to/from the CRM.

Skills

CRM strategy

Lifecycle marketing

Push notifications

AI in CRM

Event triggers

Tools

Braze

Customer.io

Job description

Freetrailer Group A/S in Copenhagen is seeking a CRM & Lifecycle Specialist to own end-to-end CRM strategy for B2C and B2B. The role centers on the Freetrailer app, driving engagement and bookings through push notifications and automated lifecycle messaging.

You will collaborate with Growth, Communications, Product Design and Tech to design flows, build AI-enabled campaigns, and measure impact across onboarding, retention, win-back and upsell.