Content Lead: Copy, Messaging & Strategy (B2B SaaS)

Auction Group A/S (AutoProff); Region Hovedstaden; On-site; DKK 520,000 - 900,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, offers a career where writing meets content strategy in a fast-moving B2B marketplace across Europe. This role blends hands-on writing with content strategy ownership in a dynamic environment serving multiple markets.

Join our international team to shape messaging, maintain tone‑of‑voice, and deliver clear, compelling copy across campaigns, web, email, and product experiences, while collaborating with Marketing, Product and Design to drive growth.

Qualifications

• 4+ years of experience in copywriting or content roles.
• C2 Danish and C1 English language proficiency.
• Experience across short-form and long-form content.
• Experience working cross-functionally with Marketing, Product and Design.
• Ability to structure messaging and write for outcomes.
• Experience building and applying content guidelines.
• Strong attention to detail and editorial judgment.
• Comfort using AI tools while maintaining quality.

Responsibilities

• Write clear, engaging copy across campaigns, web, email, and product experiences.
• Develop content for sales enablement and marketing materials.
• Ensure alignment with positioning, value propositions, and GTM priorities.
• Adapt messaging across audiences, markets, and funnel stages.
• Own the content calendar and contribute to overall content planning.
• Define and maintain tone-of-voice and messaging guidelines.
• Review and improve content to ensure quality and consistency across channels.

Skills

Copywriting

B2B

SaaS

Danish (C2)

English (C1)

Cross-functional collaboration

Content guidelines

Editorial judgment

AI tools

Tools

HubSpot

Miro

Job description

AutoProff, part of the AutoScout24 Group, offers a career where writing meets content strategy in a fast-moving B2B marketplace across Europe. This role blends hands-on writing with content strategy ownership in a dynamic environment serving multiple markets.

Join our international team to shape messaging, maintain tone‑of‑voice, and deliver clear, compelling copy across campaigns, web, email, and product experiences, while collaborating with Marketing, Product and Design to drive growth.