Content Lead – Copywriting & Messaging (m/f/d)

Auction Group A/S (AutoProff); Region Hovedstaden; On-site; DKK 520,000 - 900,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, offers a career where writing meets content strategy in a fast-moving B2B marketplace across Europe. This role blends hands-on writing with content strategy ownership in a dynamic environment serving multiple markets.

Join our international team to shape messaging, maintain tone‑of‑voice, and deliver clear, compelling copy across campaigns, web, email, and product experiences, while collaborating with Marketing, Product and Design to drive growth.

Qualifications

• 4+ years of experience in copywriting or content roles.
• C2 Danish and C1 English language proficiency.
• Experience across short-form and long-form content.
• Experience working cross-functionally with Marketing, Product and Design.
• Ability to structure messaging and write for outcomes.
• Experience building and applying content guidelines.
• Strong attention to detail and editorial judgment.
• Comfort using AI tools while maintaining quality.

Responsibilities

• Write clear, engaging copy across campaigns, web, email, and product experiences.
• Develop content for sales enablement and marketing materials.
• Ensure alignment with positioning, value propositions, and GTM priorities.
• Adapt messaging across audiences, markets, and funnel stages.
• Own the content calendar and contribute to overall content planning.
• Define and maintain tone-of-voice and messaging guidelines.
• Review and improve content to ensure quality and consistency across channels.

Skills

Copywriting

B2B

SaaS

Danish (C2)

English (C1)

Cross-functional collaboration

Content guidelines

Editorial judgment

AI tools

Tools

HubSpot

Miro

Job description

A career driven by you. Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content, copywriting, and clear messaging directly impact brand perception, product adoption, and business growth. This is a role for experienced content professionals who want to combine hands‑on writing with content strategy ownership in a dynamic, cross‑functional environment. For a career where you can shape how a product and brand communicate across markets, join our international community.

Why this role is unique

• Key role in shaping content strategy and brand communication across Europe
• Strong focus on hands‑on copywriting across multiple channels
• Direct impact on brand consistency, user experience, and conversion
• Ownership of tone‑of‑voice and messaging across teams
• Part of a lean, high‑performing team

What you’ll do

• Write clear, engaging copy across campaigns, web, email, and product experiences
• Develop content for sales enablement and marketing materials
• Ensure alignment with positioning, value propositions, and GTM priorities
• Adapt messaging across audiences, markets, and funnel stages
• Own the content calendar and contribute to overall content planning
• Define and maintain tone‑of‑voice and messaging guidelines
• Review and improve content to ensure quality and consistency across channels

What you’ll bring

• 4+ years of experience in copywriting or content roles, ideally in B2B, SaaS, or tech
• C2 - Level Danish and C1 -Level English skills
• Experience across short‑form and long‑form content
• Strong ability to structure messaging and write for specific outcomes
• Experience working cross‑functionally with Marketing, Product, and Design
• Experience building and applying content guidelines
• Strong attention to detail and editorial judgment
• Confidence using AI tools while maintaining high content quality

Nice to have

• Experience in marketplace or automotive environments
• Basic understanding of SEO and content performance
• Familiarity with tools like HubSpot, Miro, or similar

A culture of growth

We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.