Category Analyst

Haleon; København; On-site; DKK 550,000 - 700,000; Full time

Job summary

Haleon in Copenhagen is seeking a Category Analyst to study market trends, consumer behavior and sales data to drive strategic decisions across Nordics. This is a 12-month temporary role focused on harmonizing sell-out reporting and turning findings into growth opportunities in retail.

You will work with senior leadership and cross-functional teams to develop Nordic dashboards, perform ad-hoc analyses, and influence commercial decisions with clear insights and strong presentation skills.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Econometrics or related.
• Strong analytical skills with the ability to run ad hoc deep dives and to present insights clearly.
• Advanced Excel and Power BI skills; familiarity with syndicated EPOS data.
• Excellent interpersonal and communication skills with ability to influence at all levels.
• Ability to manage multiple priorities and deliver on time.
• Proactive attitude and drive for change and improvement.
• Fluent in English.

Responsibilities

• Develop & maintain Nordic dashboards to track key consumption performance indicators; monitor, report and advise on sales performance and market shares.
• Conduct competitive analysis to understand market dynamics and identify threats and opportunities.
• Ensure consistent performance tracking of new product launches and support teams by extracting insights for retail stories.
• Leverage data and reporting to be the central point for data harmonization and improvements.
• Collaborate with marketing, sales and commercial excellence teams to enhance understanding of sales data.
• Drive marketing effectiveness analysis, especially within the D-Com channel.

Skills

Analytical thinking

Excel proficiency

Power BI

Presentation skills

Stakeholder influence

Time management

English fluency

Education

Bachelor's degree in Business, Marketing, Economics, Econometrics or related

Tools

EPOS data

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About The Role

As a Category Analyst you will play a crucial role helping Haleon to analyse market trends, consumer behaviour, and sales data to provide actionable insights that drive our business strategies. This is a temporary role for 12 months.

You will closely collaborate with various teams across Nordics as well as senior leadership to better understand our current brand performances at retail level and to turn these findings into opportunities. Further you will lead the development, harmonization & utilization of sell out performance reporting across the Nordic markets.

We are seeking for a data-expert who is not only able to handle and simplify complex data but also passioned about generating insights and has the seniority to shape and influence commercial decision of various sales & marketing departments.

The role is part of our Nordic Category Management team and reports into the Category Management Lead Nordics. The role has Nordic a focus to drive the harmonization and utilization of our sell out data and a Swedish focus to support teams with ad-hoc analysis and insights that enables us to further drive the growth of our brands and categories within retail.

Key Responsibilities

• Develop & maintain Nordic dashboards to track key consumption performance indicators; monitor, report and advice on sales performance and market shares.
• Conduct competitive analysis to understand market dynamics and identify potential threats and opportunities for the categories we are playing in.
• Ensure a consistent performance tracking of new product launches and support teams by finding the right insights and datapoints to strengthen retail stories for new launches and listings.
• Leverage existing data and reporting solutions of the wider BU analytic teams and be the central point of contact for data harmonization, exchange and improvements.
• Collaborate with marketing, sales and commercial excellence teams to enhance utilization and understanding of sales data throughout the organization.
• Drive marketing effectiveness analysis, especially within our D-Com channel.

Qualifications and Skills

Essential

• Bachelor's degree in Business, Marketing, Economics, Econometrics or related.
• Strong analytical skills with the ability to run ad hoc deep dives, to interpret complex data and to provide actionable insights via excellent presentation skills.
• Profound experience in creation of automated regular performance reporting in Excel and preferably PowerBI; Expert knowledge of syndicated EPOS data
• Excellent interpersonal & communication skills with strong customer focus and the capability to influence at different levels in the organization and at retail.
• Ability to manage multiple priorities with a commitment to delivering on-time and quality results.
• Proactive attitude and constant drive for change and improvement.
• Fluent in English.

Preferred

• 3+ years experience working in FMCG (client or agency side) in analytics roles.
• Experience with Grocery, Pharmacy and D-Com retailer
• Demonstrated project management skills leading cross-functional teams

Job Posting End Date

2026-10-07

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.