Brand Growth & Product Strategy Lead

hummel; Denmark; On-site; DKK 700,000 - 900,000; Full time

Job summary

HALO, the performance lifestyle brand backed by hummel, is seeking a commercially driven Manager with a strong product background to own HALO and lead its growth. You will set the commercial and product strategy, define creative direction and lead a cross-functional team across e-commerce, wholesale and retail.

You will build a relevant drop structure, balance collections across categories and channels, and collaborate with product development and sourcing to ensure quality, function and margin

Qualifications

• Solid background in product with understanding of development, fabrics, materials and sourcing.
• Experience with product strategy, range planning and drops/collections planning.
• Experience in brand management, product management or similar commercial role in fashion/sportswear/lifestyle.
• Ability to build a commercial strategy, set targets and align stakeholders behind them.
• Commercial mindset with results in e-commerce, wholesale or retail preferred.
• Experience with social commerce and community building.
• Creative eye to translate brand DNA into concepts and visuals.
• Experience leading cross-disciplinary teams with clear direction and accountability.
• Structured and hands-on, comfortable with strategy and execution.
• Fluent in English; Danish is a plus.

Responsibilities

• Develop HALO's commercial strategy with key stakeholders.
• Set targets and measure performance across channels.
• Own brand's commercial results across e-commerce, wholesale and retail.
• Drive brand building with e-commerce as main growth channel.
• Define and own HALO's product strategy and direction.
• Plan drops and balance collections across categories and channels.
• Collaborate with development and sourcing on fabrics and margins.
• Lead creative direction from product to campaigns and brand expression.
• Build an engaged community around HALO and social commerce.
• Provide leadership to marketing, sales and product teams.

Skills

Product background

Brand management

E-commerce experience

Wholesale experience

Retail experience

Team leadership

Social commerce

Creative direction

Job description

HALO, the performance lifestyle brand backed by hummel, is seeking a commercially driven Manager with a strong product background to own HALO and lead its growth. You will set the commercial and product strategy, define creative direction and lead a cross-functional team across e-commerce, wholesale and retail.

You will build a relevant drop structure, balance collections across categories and channels, and collaborate with product development and sourcing to ensure quality, function and margin