Audience Growth & Insights Manager

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Billund, Denmark is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail through data, insights and strategic planning. You will influence decision-making for multiple audience groups and product categories, with exposure to future portfolios before market release.

You will contribute to integrated commercial planning, build forecasting models and tell compelling stories with data for senior stakeholders, while collaborating with Category

Qualifications

• Relevant professional experience in category management, business insights, planning or relevant consulting/business development roles.
• Proven track record working in a global business with strong multi-cultural teams, fostering strong relationships, team spirit and culture.
• Advanced analytical skills, data-driven way of working, solution-driven and result-oriented.
• Comfortable building models through Excel, sourcing relevant data sets and insights to improve projections to support forecasting, planning or commercial decision-making.
• Extensive experience in understanding consumer needs and the retail environment. You must have a commercial mindset and comprehension of marketing and sales principles.
• Strong influencer and natural collaborator, comfortable presenting to a senior stakeholder audience.
• Comfortable presenter, able to tell a compelling story thorough rigorous data and insights.
• A passion for working in retail at one of the world’s most loved brands, here at the LEGO Group

Responsibilities

• Build audience growth models that strengthen long-term commercial planning.
• Develop reporting and forecasting processes that improve audience performance management.
• Provide recommendations that influence portfolio, marketing and commercial decisions.
• Foster strong partnerships across Category Management, Retail Marketing, Portfolio Development and Commercial teams.
• Establish a trusted approach to audience performance reporting and integrated commercial planning support.

Skills

Category management

Business insights

Planning

Data analysis

Excel modelling

Forecasting

Commercial mindset

Stakeholder management

Storytelling with data

Retail knowledge

Tools

Tableau

Power BI

Databricks

Adobe Analytics

Job description

LEGO Group in Billund, Denmark is seeking an Audience Category Manager to shape audience and category ambitions across LEGO Retail through data, insights and strategic planning. You will influence decision-making for multiple audience groups and product categories, with exposure to future portfolios before market release.

You will contribute to integrated commercial planning, build forecasting models and tell compelling stories with data for senior stakeholders, while collaborating with Category