AI Marketing Lead: Consumer & Patient Engagement

Cari; København; Hybrid; DKK 941,000 - 1,449,000; Full time

Job summary

Novo is seeking an experienced leader to own the AI roadmap for consumer, patient and marketing experiences in Denmark. You will guide a multidisciplinary team to bring AI products from ideation to production, delivering measurable commercial value while ensuring governance, privacy and trusted data.

You will collaborate with Enterprise IT & Quality, marketing and analytics to balance innovation with execution and responsible AI practices.

Qualifications

• 10+ years of progressive experience across AI, analytics, marketing tech, customer engagement, data product development or commercial data science.
• Experience leading AI or data product teams – including data scientists, engineers, product managers and analysts.
• Track record turning business priorities into scalable AI products in consumer, patient or marketing domains.
• Experience owning AI-enabled products end to end: from opportunity to MVP, deployment, adoption and value measurement.
• Strong understanding of generative AI, ML, data platforms, cloud, governance and product engineering.
• Experience with GDPR, data governance, privacy, security and responsible AI considerations.

Responsibilities

• Shape the Consumer, Patient & Marketing AI roadmap and set direction for AI-powered platforms and data products.
• Run a value-driven prioritisation framework balancing value, data readiness, feasibility, regulation, adoption, and capacity.
• Lead AI products from ideation through MVP, production, adoption and optimisation.
• Define standards for solution design, reusable AI components, experimentation, governance and testing.
• Set and track success metrics from engagement to commercial value.
• Lead, coach and develop the team in AI product development and responsible AI.

Skills

AI leadership

Data product teams

Roadmap planning

Cross-functional

Executive communication

Job description

Novo is seeking an experienced leader to own the AI roadmap for consumer, patient and marketing experiences in Denmark. You will guide a multidisciplinary team to bring AI products from ideation to production, delivering measurable commercial value while ensuring governance, privacy and trusted data.

You will collaborate with Enterprise IT & Quality, marketing and analytics to balance innovation with execution and responsible AI practices.