Consumer & Patient Marketing AI Lead

Cph Ai Hub; Ballerup; Remote; DKK 941,000 - 1,449,000; Full time

Job summary

Novo Nordisk in Denmark seeks an experienced Patient & Consumer Marketing AI Lead to define the AI roadmap for consumer, patient and marketing experiences. You will lead a multidisciplinary team to deliver AI-powered platforms such as personalization, next-best-action, and content intelligence, while ensuring governance and privacy by design.

The role focuses on measurable commercial value across global and local markets, with close collaboration to enterprise IT and quality functions and senior

Qualifications

• 10+ years across AI, advanced analytics, marketing tech, customer engagement, data product development or commercial data science.
• Experience leading AI or data product teams including data scientists, engineers, PMs and analysts.
• Track record turning business priorities into scalable AI products in consumer, patient or marketing domains.
• Experience owning AI-enabled products end to end from opportunity to production and adoption.
• Solid understanding of generative AI, ML, data platforms, cloud, experimentation, governance and product engineering.
• Experience handling GDPR, data governance, privacy, security, content review and responsible AI expectations.

Responsibilities

• Shape the AI roadmap for consumer, patient and marketing experiences and set the direction for AI platforms and data products.
• Lead a value-driven prioritisation framework balancing business value, data readiness, feasibility, regulatory considerations and adoption potential.
• Drive AI products from ideation through MVP, production, adoption and optimisation while balancing innovation with operational support.
• Define standards for design, reusable components, governance, content generation workflows, testing and monitoring.
• Set and track success metrics across engagement, activation, AI adoption and value realization.
• Develop and coach the team in AI product development, marketing analytics, agile delivery and responsible AI.

Skills

AI leadership

Marketing analytics

Data product development

Customer engagement

Responsible AI

Data governance

Job description

Job Title: Patient & Consumer Marketing AI Lead

Department: Enterprise IT & Quality

Location: Ballerup

Your impact begins here

As Patient & Consumer Marketing AI Lead, you will shape how Novo uses AI to connect with the people we serve. You will turn business priorities and Novo's AI ambitions into a clear roadmap of AI products - from personalisation and next-best-action to conversational AI and content intelligence - and lead a multidisciplinary team that takes them into production. Your work will help improve patient experiences, strengthen consumer relationships and deliver measurable commercial results across global and local markets.

What you'll bring

You combine AI and data product leadership with a strong understanding of marketing and customer engagement. You will also bring:

• 10+ years of progressive experience across AI, advanced analytics, marketing technology, customer engagement, data product development or commercial data science.
• Experience leading AI or data product teams - including data scientists, engineers, product managers and analysts - and building high-performing, future-ready capabilities.
• A track record of turning business priorities into scalable AI products in consumer, patient or marketing domains, such as personalisation, next-best-action, content intelligence, conversational AI or campaign optimisation.
• Experience owning AI-enabled products end to end: from opportunity identification and roadmap through MVP, production deployment, adoption, value measurement and continuous improvement.
• A solid understanding of generative AI, machine learning, data platforms, cloud, experimentation, model governance and product engineering, so you can engage credibly with business and technical colleagues.
• Experience working with customer, consumer, patient or marketing data responsibly, including GDPR, data governance, privacy, security, content review and responsible AI expectations.
• Strong business acumen and communication skills, with the ability to influence senior leaders, manage trade-offs and explain complex AI concepts in plain language.

Useful but essential:

Experience in pharma, healthcare, life sciences or another highly regulated industry.

What you'll do

You will own the AI roadmap for consumer, patient and marketing experiences - and make sure it delivers measurable value.

• Shape the Consumer, Patient & Marketing AI roadmap and set the direction for AI-powered marketing platforms, personalisation, next-best-action, content intelligence, conversational AI, customer data products and advanced analytics - in line with architecture, security, privacy and data governance standards.
• Run a value-driven prioritisation framework that weighs business and customer value, data readiness, feasibility, regulatory considerations, adoption potential and capacity.
• Lead AI products from ideation through MVP, production, adoption and optimisation, balancing innovation with operational support, platform evolution and technical debt.
• Define standards with enterprise architects and platform teams for solution design, reusable AI components, experimentation, model governance, content generation workflows, testing and monitoring.
• Set and track success metrics, from customer engagement and patient activation to campaign performance, AI adoption and commercial value.
• Lead, coach and develop your team in AI product development, marketing analytics, agile delivery, experimentation, responsible AI and data-driven decision-making.

Who you'll work with

You will join Enterprise IT & Quality, where colleagues work across the Novo value chain, staying close to stakeholders and helping deliver trusted technology, high quality and responsible ways of working. You will report to [insert hiring manager name and title].

You will lead a multidisciplinary AI product team of data scientists, AI engineers, data engineers, analytics engineers, product managers and marketing technology specialists. As the bridge between business and technology, you will partner with marketing, consumer experience, patient engagement, digital product and commercial leaders to turn opportunities into clear roadmaps and adoption plans.

You will also work closely with enterprise architects, platform teams, data governance, legal, privacy, security, medical and risk colleagues, so AI products use trusted data, meet GDPR and responsible AI requirements and keep human oversight in place. With strong executive sponsorship, you will have the backing to decide and move at pace.

What you can expect here

You will take on enterprise-scale challenges at the intersection of AI, marketing and patient engagement, with the trust to set direction and own the results. Novo is upskilling its entire workforce to advance AI as a main driver for innovation for the benefit of people living with serious chronic diseases – and in this role, you will help lead that work for consumer, patient and marketing experiences.

You will grow through cross-functional experiences, work with colleagues who raise the bar every day, and be part of a culture of clear performance expectations where honest feedback and results are recognised.

Salary

For this role, the Annual Base Salary ranges from 940,800.00 to 1,448,700.00 DKK, corresponding to the level of the position.

The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.

Start now

Your impact begins today.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.