AI-Driven Fintech CRM & Lifecycle Growth Leader

Bondora; Denmark; On-site; DKK 671,642 - 970,149; Full time

Benefits offered by this job

5 weeks vacation

Private healthcare compensation

Hobby grant

Mental health support

Share options

Learning budget

Job summary

Bondora is seeking a Head of CRM & Lifecycle Marketing to own the strategy for engaging, retaining, and growing our customer base. You will lead the CRM function, drive lifecycle initiatives, and enhance value through experimentation and AI.

You will collaborate with Product, Data, Engineering, Risk, and Country teams to build personalised journeys, optimise performance, and improve connections across all touchpoints. This is a strategic, hands-on leadership role with high impact.

Qualifications

• 10+ years hands-on lifecycle/CRM/retention marketing, fintech or recurring-revenue models preferred.
• Direct experience building/rebuilding a retention function in a scale-up.
• AI fluency: Comfortable using AI tools to improve segmentation, campaign optimisation, workflow automation, and marketing insights, with strong judgement on where human oversight is essential.
• 5+ years leading and managing a team.
• Deep expertise in direct channels (email, SMS, WhatsApp, push) across segmentation, automation, performance optimisation.
• Hands-on with modern automation platforms (Braze strongly preferred; Iterable/SFMC/HubSpot acceptable).

Responsibilities

• Own active customers and balance targets via lifecycle, reactivation, repeat-loan, refinancing, and add-ons.
• Orchestrate customer-level engagement system across digital surfaces, channels, and paid media.
• Lead and develop the team: coach three members while hands-on.
• Drive cross-functional partnerships with acquisition, product, analytics, engineering, legal, risk, and country managers.
• Analyse, learn, iterate: feed performance insights back into model retraining and channel optimisation.

Skills

Lifecycle marketing

CRM strategy

AI for marketing

Team leadership

Direct channels

Tools

Braze

Iterable

SFMC

HubSpot

Job description

Bondora is seeking a Head of CRM & Lifecycle Marketing to own the strategy for engaging, retaining, and growing our customer base. You will lead the CRM function, drive lifecycle initiatives, and enhance value through experimentation and AI.

You will collaborate with Product, Data, Engineering, Risk, and Country teams to build personalised journeys, optimise performance, and improve connections across all touchpoints. This is a strategic, hands-on leadership role with high impact.