AI-Driven Consumer & Patient Marketing Lead

Novo Nordisk; Ballerup Kommune; On-site; DKK 941,000 - 1,449,000; Full time

Job summary

Novo Nordisk is seeking a Patient & Consumer Marketing AI Lead in Ballerup to shape how the company uses AI to connect with people we serve. You will translate business priorities into a clear roadmap of AI products—from personalization to conversational AI—and lead a multidisciplinary team to take them into production, delivering measurable value globally.

You will own the AI roadmap for consumer, patient and marketing experiences, set direction for platforms, define metrics, and coach the team

Qualifications

• 10+ years of progressive experience across AI, advanced analytics, marketing technology, customer engagement, data product development or commercial data science.
• Experience leading AI or data product teams – including data scientists, engineers, product managers and analysts – and building high-performing, future-ready capabilities.
• A track record of turning business priorities into scalable AI products in consumer, patient or marketing domains, such as personalisation, next-best-action, content intelligence, conversational AI or campaign optimisation.
• Experience owning AI-enabled products end to end: from opportunity identification and roadmap through MVP, production deployment, adoption, value measurement and continuous improvement.
• A solid understanding of generative AI, machine learning, data platforms, cloud, experimentation, model governance and product engineering, so you can engage credibly with business and technical colleagues.
• Experience working with customer, consumer, patient or marketing data responsibly, including GDPR, data governance, privacy, security, content review and responsible AI expectations.
• Strong business acumen and communication skills, with the ability to influence senior leaders, manage trade-offs and explain complex AI concepts in plain language.

Responsibilities

• Shape the Consumer, Patient & Marketing AI roadmap and set the direction for AI-powered marketing platforms, personalisation, next-best-action, content intelligence, conversational AI, customer data products and advanced analytics – in line with architecture, security, privacy and data governance standards.
• Run a value-driven prioritisation framework that weighs business and customer value, data readiness, feasibility, regulatory considerations, adoption potential and capacity.
• Lead AI products from ideation through MVP, production, adoption and optimisation, balancing innovation with operational support, platform evolution and technical debt.
• Define standards with enterprise architects and platform teams for solution design, reusable AI components, experimentation, model governance, content generation workflows, testing and monitoring.
• Set and track success metrics, from customer engagement and patient activation to campaign performance, AI adoption and commercial value.
• Lead, coach and develop your team in AI product development, marketing analytics, agile delivery, experimentation, responsible AI and data-driven decision-making.

Skills

AI leadership

Data product leadership

Marketing tech

Cross-functional leadership

Customer engagement

Generative AI knowledge

Data governance privacy

Roadmapping

Job description

Novo Nordisk is seeking a Patient & Consumer Marketing AI Lead in Ballerup to shape how the company uses AI to connect with people we serve. You will translate business priorities into a clear roadmap of AI products—from personalization to conversational AI—and lead a multidisciplinary team to take them into production, delivering measurable value globally.

You will own the AI roadmap for consumer, patient and marketing experiences, set direction for platforms, define metrics, and coach the team