Werkstudent/ Praktikum AI Innovation Marketing

Philips; Hamburg; Sur place; EUR 21 000 - 23 000; Temps partiel

Avantages offerts par ce poste

Deutschlandticket subsidy

30 days vacation

Learning & Development

Flexible work hours

Health offerings

Cafeteria discounts

Philips MyShop

Résumé du poste

Philips in Hamburg is seeking a Werkstudent/Praktikum in AI Innovation Marketing to bridge marketing, data, and AI projects. You will support analytics, prepare decision materials, and help roll out AI use cases across Western Europe marketing.

The role emphasizes strong Excel skills, data-driven insight generation, and collaboration with cross-functional teams to improve data-based decision making. German fluency and good English are required.

Qualifications

• Studies in Business / Business Informatics, Data Science / Business Analytics or a comparable field.
• Strong analytical and structured problem-solving skills.
• Solid Excel skills (Python / SQL / BI / AI tools are a plus).
• Languages: German (fluent), English (good).

Responsabilités

• Support the marketing team with analytics, reporting, presentations, and day-to-day business tasks.
• Create clear, insight-driven materials to support decision making.
• Analyze performance data to identify trends, opportunities, and optimization levers.
• Support the rollout of AI use cases across Western Europe marketing.
• Help identify and implement automation opportunities to improve speed, quality, and scalability.
• Contribute to AI-driven process improvements and experimentation.
• Translate data into actionable insights for business teams.
• Work with cross-functional stakeholders to improve data-based decision making.

Connaissances

Analytical skills

Structured problem solving

Excel

Python

SQL

BI tools

AI tools

Formation

Business / Business Informatics

Data Science / Business Analytics

Outils

Excel

BI tools

Python

SQL

Description du poste

Job TitleWerkstudent/ Praktikum AI Innovation Marketing (all genders)

In this role, you will be part of the Western Europe Marketing team, supporting business execution while helping to accelerate AI adoption and automation across the region. You will work at the intersection of marketing, data, and support of AI projects — contributing to both day-to-day business impact and supporting building smarter, more scalable ways of working.

Marketing Support & Analytics

• Support the marketing team with analytics, reporting, presentations, and day-to-day business tasks
• Create clear, insight-driven materials to support decision making
• Analyze performance data to identify trends, opportunities, and optimization levers

AI Adoption & Automation

• Support the rollout of AI use cases across Western Europe marketing
• Help support to identify and implement automation opportunities to improve speed, quality, and scalability
• Contribute to AI-driven process improvements and experimentation

Smart Decision Support

• Translate data into actionable insights for business teams
• Work with cross-functional stakeholders to improve data-based decision making

Tools & Experimentation

• Work with modern tools (Excel, with exposure to BI / AI tools depending on your skillset)
• Test and iterate new approaches in a pragmatic, impact-driven environment

What you should bring

Studies in: Business / Business Informatics, Data Science / Business Analytics or a comparable field

Strong analytical and structured problem-solving skills

Solid Excel skills (Python / SQL / BI / AI tools are a plus)

Ability to communicate clearly and translate complexity into actionable insights

Languages: German (fluent), English (good)

What We Offer You

• Internship Salary: Depends on the type of internship
• Voluntary internship lasting longer than 3 months: €2,419 for a 40-hour workweek
• Mandatory internship: The salary ranges from €900 (Bachelor’s degree) - €1,000 (Master’s degree)
• Salary for working students: Depending on your professional experience and your current degree program, your salary is €15/hour or €17/hour
• Mobility: Subsidized Deutschlandticket
• Annual vacation entitlement: 30 days
• Philips Learning & Development: A wide range of professional training and personal development opportunities
• Flexibility: Optimally adjust your work hours to fit your class schedule
• Health: Various offerings in the areas of physical and mental health (including occupational health services) and fitness classes
• Catering: Free beverages and affordable prices in our cafeteria and café
• Philips MyShop: Discounted Philips products & corporate benefits

Purpose: Work meaningfully alongside a great team

Culture: Informal, first-name-only culture; diverse team and cultural initiatives (on sustainability, diversity, etc.), etc.

How We Work Together

We believe that we achieve better results when we work together rather than apart. For our office teams this means to be on-site at least 60 percent of your working time.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise, we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others.

Diversity & Inclusion

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

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