Website and Digital Experience Manager (m/w/d)

Hyundai Motor Company; Frankfurt; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible hours

Hybrid work policy

Learning & development

Car leasing program

Lunch provided

Gym access

International team

Zusammenfassung

Hyundai Motor Company seeks a Website and Digital Experience Manager to lead end-to-end management of Genesis European websites, driving digital roadmaps and optimizing customer journeys across multiple markets. You will partner with agencies and internal stakeholders to deliver high-quality digital experiences and consistent governance.

The role involves coordinating with Korea HQ and European teams, overseeing SEO, analytics, and site performance, and guiding digital initiatives from planning

Qualifikationen

• Approximately 7 years of relevant professional experience.
• Experience delivering large-scale or multi-country digital project rollouts.
• Strong knowledge of web development, SEO, analytics, and digital performance tools.
• Experience working with project management and collaboration tools such as Jira, Confluence, and Slack.
• Strong strategic thinking skills with the ability to translate business needs into effective digital solutions.
• Proven ability to collaborate across functions, markets, and cultures in a complex stakeholder environment.
• Experience managing digital platforms, customer journeys, and website optimization initiatives.
• Strong project and change management capabilities, with experience leading initiatives from planning through rollout.
• Strong analytical and problem-solving skills, including the ability to interpret data and drive continuous improvement.
• Familiarity with customer data platforms and a strong understanding of digital sales journeys.

Aufgaben

• Manage external digital agencies and oversee website content management, backlog prioritization, sprint delivery, release validation, and website performance.
• Develop and drive digital roadmaps in collaboration with marketing, content, and IT stakeholders to support business and marketing objectives.
• Coordinate with NSCs and cross-functional stakeholders to prioritize digital initiatives and implement data-driven improvements.
• Operate and enhance the Adobe Experience Manager (AEM)-based vehicle configurator, including vehicle trims, options, packages, and pricing structures.
• Lead digital transformation and website optimization projects across multiple European markets, ensuring successful planning, execution, and delivery.
• Optimize customer journeys through user testing, journey mapping, competitor benchmarking, and collaboration with UX/UI partners.
• Oversee SEO strategy, audits, and technical improvements to improve website visibility and performance.
• Maintain digital governance standards, ensure compliance with privacy regulations, and implement effective incident management processes.
• Partner with performance marketing teams to interpret analytics, monitor website performance, and provide reporting and insights to leadership.
• Act as a key coordination point between Korea HQ, European headquarters, NSCs, and external partners to align digital priorities and initiatives.

Kenntnisse

Strategic thinking

Cross-functional collaboration

Analytical problem-solving

Change management

Stakeholder management

Digital roadmap planning

User journey optimization

Tools

Google Analytics

Adobe Experience Manager

Tableau

Jira

Confluence

Slack

Jobbeschreibung

The Website and Digital Experience Manager (m/w/d) is responsible for the end-to-end management of Genesis European websites, ensuring a seamless and high-quality customer experience. This role drives digital initiatives that support marketing and sales objectives while leading website development, governance, and optimization activities across multiple European markets. Acting as a key partner to agencies and internal stakeholders, you will shape digital roadmaps, enhance customer journeys, and deliver impactful digital experiences.

We want you to:

• Manage external digital agencies and oversee website content management, backlog prioritization, sprint delivery, release validation, and website performance.
• Develop and drive digital roadmaps in collaboration with marketing, content, and IT stakeholders to support business and marketing objectives.
• Coordinate with National Sales Companies (NSCs) and cross-functional stakeholders to prioritize digital initiatives and implement data-driven improvements.
• Operate and enhance the Adobe Experience Manager (AEM)-based vehicle configurator, including vehicle trims, options, packages, and pricing structures.
• Lead digital transformation and website optimization projects across multiple European markets, ensuring successful planning, execution, and delivery.
• Optimize customer journeys through user testing, journey mapping, competitor benchmarking, and collaboration with UX/UI partners.
• Oversee SEO strategy, audits, and technical improvements to improve website visibility and performance.
• Maintain digital governance standards, ensure compliance with privacy regulations, and implement effective incident management processes.
• Partner with performance marketing teams to interpret analytics, monitor website performance, and provide reporting and insights to leadership.
• Act as a key coordination point between Korea HQ, European headquarters, NSCs, and external partners to align digital priorities and initiatives.

About you:

• Approximately 7 years of relevant professional experience.
• Experience delivering large-scale or multi-country digital project rollouts.
• Strong knowledge of web development, SEO, analytics, and digital performance tools such as Google Analytics, Adobe Experience Manager, and Tableau.
• Experience working with project management and collaboration tools such as Jira, Confluence, and Slack.
• Strong strategic thinking skills with the ability to translate business needs into effective digital solutions.
• Proven ability to collaborate across functions, markets, and cultures in a complex stakeholder environment.
• Experience managing digital platforms, customer journeys, and website optimization initiatives.
• Strong project and change management capabilities, with experience leading initiatives from planning through rollout.
• Strong analytical and problem-solving skills, including the ability to interpret data and drive continuous improvement.
• Familiarity with customer data platforms and a strong understanding of digital sales journeys, online configurator tools, and the customer buying experience.

Our Offer:

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment