Head of Brand Experiential (m/w/d)

Genesis; Frankfurt; Hybrid; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Flexible working hours

Continued learning and professional development

Complimentary daily lunch

Complimentary fitness facility

Job summary

A leading automotive company in Frankfurt is seeking a Head of Brand Experiential to shape and execute the brand experience across the region. You will lead marketing activities, focusing on digital brand strategy and luxury customer journeys. The ideal candidate has over 15 years of marketing experience, with a strong background in luxury brand management. This position offers a competitive salary, hybrid work policy, and various employee benefits.

Qualifications

• 15+ years of professional experience with 5+ in team management.
• Thorough understanding of automotive marketing processes.
• Experience in luxury brand management and public relations.

Responsibilities

• Develop and execute a holistic digital brand strategy.
• Oversee digital marketing campaigns from concept to execution.
• Champion a seamless luxury customer journey.

Skills

Luxury brand management

Social media marketing strategy

Team management

Digital Marketing KPI management

Influencer marketing

Education

Bachelor's Degree in Marketing

Tools

Microsoft Excel

Power BI

Job description

Overview

As the Head of Brand Experiential (m/w/d) for Genesis Motor Europe, you will be responsible for shaping and executing the experience of the brand across the region. Overseeing a team, it will develop and implement marketing activities to further its reputation of being audacious, progressive, and distinctly Korean.

Responsibilities

• Translate brand DNA into best-in-class digital experiences that reinforce the Genesis vision.
• Develop and execute a holistic digital brand strategy that supports brand positioning, storytelling, and growth, utilizing digital marketing strategies such as social media influencing and E-Mail campaigns.
• Oversee a team to manage the planning of digital marketing campaigns, from concept and budgeting through to content creation and execution.
• Coordinate with Global HQ and regional stakeholder teams to launch new concepts and campaigns.
• Oversee all Genesis regional event briefs and creative presentations, from production to execution.
• Champion a seamless luxury customer journey across digital and physical environments.
• Manage regional media strategy, working with internal stakeholders and external agencies to deliver an effective media presence across the region.
• Ensure the brand’s digital presence delivers a premium, coherent, and immersive experience.

Qualifications

• Bachelor's Degree in Marketing or equivalent
• 15+ years of professional experience, with 5+ within a team management position in a similar function
• Thorough understanding of automotive marketing processes and operations
• Experience in luxury brand management, including VIP management and public relations
• Experience in social media marketing strategy management, including influencer marketing
• Understanding of digital Marketing KPI management and data analysis
• Strong in Microsoft Office (Excel, Power BI)

We offer

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment

Profile

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Art/Creative and Marketing
• Industries: Motor Vehicle Manufacturing