Head of Section Brand Experience (m/w/d)

Hyundai Motor Company; Frankfurt; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Competitive salary and benefits package

Flexible working hours and hybrid policy

Complimentary daily lunch

Zusammenfassung

Hyundai Motor Company is seeking a Head of Section Brand Experience based in Frankfurt, Germany. This role involves translating brand strategy into impactful experiences and leading a diverse team across Europe. You will be responsible for driving high-impact brand experiences and improving brand experience standards.

The ideal candidate will have over 10 years of experience in brand experience and marketing, with strong analytical skills and leadership capabilities. We offer competitive salary, flexible working hours, and a highly international working environment.

Qualifikationen

• 10+ years of experience in Brand Experience, Marketing, or related disciplines.
• Fluent in English; additional languages are advantageous.
• Strong track record in leading large-scale experiential projects.

Aufgaben

• Develop Hyundai’s European Brand Experience strategy.
• Lead a multidisciplinary Brand Experience team across Europe.
• Drive planning and execution of high-impact brand experiences.
• Ensure seamless experience delivery across teams.
• Monitor KPIs and optimize brand experience initiatives.

Kenntnisse

Brand Experience

Marketing

Customer Experience

Leadership

Analytical skills

Ausbildung

Master’s degree in Marketing, Brand Management, or related field

Jobbeschreibung

Bring Hyundai’s brand to life across Europe! As Head of Section Brand Experience (m/w/d) you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.

We want you to:

• Develop Hyundai’s European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives
• Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe
• Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events
• Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery
• Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints
• Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives
• Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectiveness
• Leverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities
• Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies
• Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact
• Ensure effective governance, risk management, and operational excellence across high-visibility activations and events

About you:

• Master’s degree in Marketing, Brand Management, Communications, or a related field
• Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background
• 10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines
• Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations
• Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation
• Proven leadership experience managing multidisciplinary and cross-functional teams
• Strong track record delivering large-scale experiential projects in complex, multi-market environments
• Experience within the automotive industry or similarly complex consumer-facing sectors is preferred
• Strong understanding of brand identity systems and their translation into physical and digital environments
• Experience managing agencies, external partners, and significant marketing budgets
• Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies
• Excellent stakeholder management, communication, and influencing skills in international environments
• Fluent in English; additional European languages are advantageous

We offer:

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment