Vice President of Growth

every®; Berlin; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

every® in Berlin is seeking a growth-focused leader to drive performance marketing, partnerships, and lifecycle management. You will own channel strategy, pricing, and promo discipline while partnering with Finance and Product to scale product-led growth.

You will lead a team, shape international rollout playbooks, and elevate attribution across channels to maximize LTV/CAC. Collaboration with the VP Brand & Product will be key in this role.

Responsabilités

• Lead performance marketing across channels (YouTube, search, referral, organic, affiliate, and beyond).
• Own partnerships, influencer collaborations, and CRM lifecycle including retention and reactivation.
• Define international markets, playbooks, and market rollout sequencing.
• Own pricing and discount architecture, promo calendar, and LTV/CAC trade-off with Finance.
• Build incrementality, attribution, and CAC/LTV targets with the analytics team.
• Lead and grow a high-impact team and collaborate with Product/Tech on product-led growth.

Description du poste

• Performance marketing and everything that comes next: YouTube, search, referral, organic, affiliate, and the channels beyond performance — podcast, TV, OTT, OOH
• Partnerships and influencer. A real capability already, with far more in it
• CRM and lifecycle. Retention and reactivation are where a subscription business is won or lost. You’ll hire and lead this
• Internationalisation. Which markets, in what order, with what playbook
• Pricing and discount architecture. Growth leads on pricing here. You own the structure, the promo calendar and the LTV/CAC trade-off. Brand has a voice on promo discipline and positioning, and the seam between you is explicit rather than assumed. Finance is your counterpart here
• Measurement. Building an incrementality layer on the attribution we already have. incrementality testing, marginal CAC, LTV/CAC targets by channel and by market, set jointly with finance — so we can evaluate large bets effectively
• A team. Our Head of Acquisition and her team, head of partnerships, an open Head of CLM, an open organic lead and an open martech / analyst function. Your job is to make them substantially better than they are today, and to raise the bar on who we hire next
• You’ll work closely with our product and tech team on product-led growth, and alongside a VP Brand & Product (incoming, currently founder led) who owns creative, positioning and product marketing. Growth and brand are peers here by design