Verticals Marketing Lead (d/f/m)

Hibob Inc.; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Kleinanzeigen seeks a B2B Verticals Marketing Lead to drive the growth of Real Estate and Motors verticals in Germany. You will lead cross-functional teams, shape strategy, and implement data-driven growth and CRO approaches to transform Kleinanzeigen into a leading partner for real estate professionals and related B2B clients.

The role emphasizes strategic leadership, ownership of marketing funnels, and collaboration across business units to deliver measurable results in a highly dynamic market.

Qualifikationen

• 8+ years experience in Marketing with a proven track record of measurable impact in B2B contexts.
• Mindset is key: own the agenda, challenge the status quo and make data-driven decisions for growth.
• In-depth understanding of growth marketing and CRO strategies for B2B audiences across the funnel.
• Ability to inspire stakeholders, teams and partners through strong communication and leadership.
• Apt

Kenntnisse

B2B marketing

Data-driven decisions

Cross-functional leadership

Growth marketing

Strategic thinking

Jobbeschreibung

With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway.

Significant growth will come through the development and expansion of our key verticals - Real Estate and Motors. The ambition level is high, and we are looking for a hungry, creative and action-oriented self-starter to help us to accelerate and succeed.

The Job:

One of Germany's most exciting roles in B2B marketing, the B2B (/B2C) Verticals Marketing Lead will have a huge impact on the future success of Kleinanzeigen and on changing trade for good in Germany.

Building on the heritage of an exceptional C2C-focused position in the market, our B2B (/B2C) offerings will drive the majority of our financial growth over the next five years as we transform Kleinanzeigen and become a credible, differentiated and performance-oriented partner to (in particular, but not limited to) real estate professionals.

This is a truly cross-functional leadership role, operating at both Business Unit (Real Estate, Motors) and Marketing Leadership levels, and your B2B expertise is critical to realising our significant growth ambitions.

This role would suit someone who has significant experience in B2B marketing with a strong strategic and data-led mindset, proven experience in industry marketing, funnel acquisition and optimisation and lead generation, and is comfortable leading cross-functional, matrixed teams spanning the suite of marketing (including sales marketing).

We are looking for a true unicorn that spans business, marketing and sales delivery: a hands‑on marketing leader who operates at Business Unit and Marketing leadership level, takes ownership, proactively sets agendas and takes fast decisions, and sees strategies and plans through to results.

Job requirements

• 8+ years experience in Marketing with a proven track record of measurable impact in B2B contexts
• Mindset is key: ability to take ownership, challenge the status quo and make data-driven decisions to drive growth-focused outcomes, specifically for the Real Estate and Motors verticals
• In-depth understanding of growth marketing and CRO strategies for B2B audiences (real estate vertical a plus) along the funnel: acquisition, retention, on-platform, off-platform
• Ability to inspire stakeholders, teams and partners through strong communication skills, rich knowledge and insight and exceptional cross-functional leadership
• Apt