Marketing Lead

Workerbase; München; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Hybrid work environment

Learning Budget

Stock options

Munich office

Competitive compensation

Employee growth programs

Zusammenfassung

Workerbase in Munich is seeking a Marketing Lead to own and elevate our B2B marketing efforts. You will shape strategy, run online and offline campaigns, and partner with product, sales and customer success to drive inbound leads and pipeline.

You will manage internal and external teams, analyze performance, and define messaging to position Workerbase as the standard in factory digitization. English required; German a plus, with hybrid work.

Qualifikationen

• 5+ years in B2B software marketing with proven growth results.
• Able to own end-to-end marketing from strategy to execution.
• Strong collaboration with product, sales and customer success.

Aufgaben

• Own and drive the marketing function, from strategy to hands-on execution.
• Design and execute online and offline campaigns to generate inbound leads.
• Monitor performance, analyze results, and optimize campaigns.
• Manage internal marketing team and external agencies.
• Define propositions and messaging with product, sales and CS.
• Own and optimize digital presence (website, content, conversion).
• Build a scalable lead generation engine for steady inbound leads.
• Drive the entire funnel from first touch to sales-ready leads.

Kenntnisse

B2B software marketing

Campaign management

Lead generation

Digital marketing

Analytics

Tools

Marketing automation

Website analytics

CRM

Jobbeschreibung

We are Workerbase - an ambitious team working on an innovative software platform that helps digitize manual working processes. So far, we gained trust with Fortune 500 companies such as Porsche, Siemens, Gazelle Bikes, and many others, who are using our platform to optimize their workflows. We raised our Series A with €10m in 2022 from top investors such as Point 9, Almaz Capital, Porsche Ventures.

Now we need a Marketing Lead to help us reach the next milestone.

What makes this role so great:

Own and lead the marketing function at Workerbase

• You’ll take full ownership of all marketing activities - from strategy to hands-on execution

Drive measurable impact on growth

• You’ll be responsible for generating high-quality inbound leads, building campaigns, and turning marketing into a key business driver

Define how the world sees Workerbase

• You’ll craft and amplify our go-to-market message — online, offline, and on stage at industry events

Be part of something bold

• You’ll help shape a company that’s defining a new category and becoming the standard for how factories digitize work

What we will trust you with is:

• Full ownership of the marketing function
• Designing and executing online and offline campaigns
• Monitoring campaign performance, analyzing results, and improving based on insights
• Managing and growing the internal marketing team and external agencies
• Ensuring smooth marketing operations with a data-driven structure and clear reporting
• Defining our propositions and marketing messages in close collaboration with product, sales, and customer success
• Owning and optimizing our digital presence: including the website, content, and conversion flows
• Building and managing a scalable lead generation engine to ensure a steady stream of high-quality inbound leads
• Driving the entire funnel - from first touch to sales-accepted leads

We want YOU because:

• You have 5+ years of hands‑on experience in B2B software marketing, with a clear track record of owning and scaling results
• You’re not just strategic - you execute. You build campaigns, write briefs, optimize pages, and track metrics
• You’ve owned the full marketing funnel and can talk us through how you’ve moved leads from click to close
• You’re passionate about how AI is reshaping the marketing playbook - you stay ahead of trends and already use it to achieve even better results
• Experience in enterprise software or the manufacturing industry is a strong plus
• You thrive on autonomy and ownership, and you build pragmatic processes that drive results
• You're fluent in English (German is a plus)
• You bring ambition, clarity, and confidence - and you're ready to take the stage as the face of marketing at Workerbase

Some more cool things WORKERBASE can offer you:

• The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients
• Great responsibility right from the start and the opportunity to shape where our business is going
• Growing team with diverse backgrounds to work with and learn from
• Flexible and hybrid work environment
• Wellpass
• Competitive compensation
• Learning & Development Budget
• Cool central office in Munich and legendary company events
• Employee Stock Options to participate in the company’s success