User Acquisition Specialist (Contractor) New Berlin, Germany

PicsArt, Inc.; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Picsart, Inc. is seeking a User Acquisition Specialist (Contractor) to lead paid acquisition and retargeting campaigns across Meta, TikTok, Snapchat, Google Ads, and Apple Search Ads. The role emphasizes rigorous testing, data analysis, and ROI optimization.

The position is a 12-month full-time contractor role with the flexibility to work remotely, and the option to join the office in Berlin when desired. Ideal for professionals with 2+ years in performance marketing and a strong analytics

Qualifikationen

• 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Experience with scaling paid campaigns with >$1M monthly budget responsibility.
• Knowledge of UA metrics (CTR, CR, CPI, ROAS, LTV) and familiarity with attribution models.
• Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, with hands-on media buying across UA channels.
• Strong project management, prioritization, and execution skills.
• Excellent written and verbal communication skills.

Aufgaben

• Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across major paid channels.
• Analyze campaign performance, identify trends, and provide recommendations to improve ROI and growth.
• Design and implement testing strategies to learn about creative, targeting, and channel efficiency.
• Collaborate with Head of Acquisition on budget allocations and pacing.
• Partner with social, content, and creative teams to develop concepts and manage the UA creative repository.

Kenntnisse

Performance marketing

Data analytics

Media buying

Campaign optimization

Google Ads

Apple Search Ads

TikTok Ads

Facebook Ads

AppsFlyer

Budget management

Project management

Communication

Analytical mindset

Tools

AppsFlyer

Attribution models

Jobbeschreibung

Picsart is the world\'s #1 creative platform with over 100 million creators and 1 billion installs. The mission: make creativity accessible to everyone. Join a team where your work impacts millions of creators daily and your ideas drive real change.

Please note that this is a Full-Time Contractor (12-month contract) – you\'ll have the flexibility to work remotely, with the option to join us in the office whenever you\'d like!

Picsart is on a mission to empower the creator in everyone. We\'re seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You\'ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You\'ll Make an Impact

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You\'ll Bring

• 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Experience with scaling paid campaigns with >$1M monthly budget responsibility.
• Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands‑on experience in media buying across various UA channels.
• A highly motivated self-starter with strong project management, prioritization, and hands‑on execution skills.
• Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

#LI-NA1

What We Seek And Value The Most In Our Candidates

If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you\'re our person!

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster . For information regarding your Right To Work, please click here for English or Spanish .

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