User Acquisition Specialist (Contractor)

Picsart; Berlin; Vor Ort; EUR 122.581 - 183.871; Vollzeit

Zusammenfassung

Picsart is seeking a User Acquisition Specialist (Contractor) with a data-driven mindset to lead paid acquisition and targeting. The role offers remote work with an option to join the office as desired, and a 12-month contract.

You will strategize, execute, and optimize UA across Meta, TikTok, Google Ads, Apple Search Ads, and more, driving growth while managing sizable budgets. Strong analytical and collaboration skills are essential.

Qualifikationen

• 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (CTR, CR, CPI, ROAS, LTV) and attribution models/methods (AppsFlyer a plus).
• Hands-on experience with Google Ads, Apple Search Ads, TikTok and Facebook Ads across UA channels.

Aufgaben

• Launch, manage, and optimize user acquisition and retargeting campaigns across paid channels.
• Analyze campaign performance, identify trends, and provide actionable ROI growth recommendations.
• Design and run rigorous testing to uncover insights on creative, targeting, and channel efficiency.
• Collaborate with Head of Acquisition on budget allocations and pacing to maximize impact.
• Partner with social, content, and creative teams to develop concepts and manage the UA pipeline.

Kenntnisse

Performance marketing

Paid media

Mobile growth

Data analysis

Campaign optimization

Budget management

Tools

AppsFlyer

Google Ads

Apple Search Ads

TikTok Ads

Facebook/Meta Ads

Jobbeschreibung

Please note that this is aFull-Time Contractor (12-month contract)– you’ll have theflexibility to work remotely, with theoption to join us in the office whenever you’d like!

Picsart is on a mission to empower the creator in everyone. We're seeking aUser Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.

How You’ll Make an Impact

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

What You’ll Bring

• 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands‑on experience in media buying across various UA channels.
• A highly motivated self‑starter with strong project management, prioritization, and hands‑on execution skills.
• Exceptional attention to detail, superior problem‑solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background indata analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

#LI-NA1

What we seek and value most in our candidates

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

For Applicants Based in California - California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)

ABOUT US

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy‑to‑use editing tools. Picsart has amassed one of the largest open‑source content collections in the world, including free‑to‑edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.