User Acquisition Manager/Lead (Remote, Europe)

AttaPoll Ltd; Deutschland; Remote; EUR 56,000 - 84,000; Full time

Benefits offered by this job

Remote-friendly across Europe

Direct work with founders

Performance bonus

Job summary

AttaPoll Ltd is seeking a User Acquisition Lead to own and evolve the paid acquisition function across multiple markets. This senior, hands-on IC reports to the founders and manages a substantial budget, with room to grow as performance allows.

You will design testing, optimize channels like Meta, Google, TikTok, and affiliates, partner with product, engineering and data teams, and build scalable processes to improve CAC, LTV and payback while expanding in 70+ countries.

Qualifications

• Strong experience in user acquisition for a B2C mobile app or consumer tech.
• Hands-on in paid campaign setup, testing and optimization.
• Proven track record with tracking and attribution for mobile apps.
• Experience with Meta, Google, TikTok, Apple Search Ads, affiliates or creators.

Responsibilities

• Own user acquisition strategy, budgets and performance across markets.
• Run paid campaigns hands-on: setup, testing, optimization and budget allocation.
• Scale successful channels and test new opportunities.
• Analyze performance by channel, campaign, country and user cohort.

Skills

User acquisition

Growth marketing

Performance marketing

Mobile attribution

AB testing

Data-driven

English proficiency

Job description

AttaPoll is a profitable, fast-growing rewards app connecting over 2 million monthly active users across 70+ countries with surveys, offers, games, and other earning opportunities.

The Role

We're looking for a User Acquisition Lead to own and build the next stage of AttaPoll's paid user acquisition function. This is initially a senior, hands‑on individual contributor role, reporting directly to the founders, with ownership of more than €1 million in annual spend and scope to increase it materially when performance supports it.

Growth here comes from efficiency, not simply budget. Our acquisition cost and payback targets are demanding, and the playbook for a typical subscription or gaming app does not map neatly to our business model. Figuring out which users, channels and markets create sustainable value, then turning those insights into a repeatable acquisition system, is a central part of the role.

Strong execution on Meta and Google matters, but we are also looking for someone resourceful in finding scalable sources of high‑quality users. Potential opportunities include rewarded and incentivised inventory, offerwalls, affiliate and CPA networks, cross‑promotion, creator‑led and UGC campaigns, referral loops, and market‑specific opportunities across the 70+ countries in which we operate.

We're looking for a builder who enjoys working directly in the accounts, designing and running tests, and following the data wherever it leads. You'll work closely with product, engineering and data teams on attribution, measurement and the acquisition‑to‑activation journey.

What you will do

• Own user acquisition strategy, budgets and performance across markets.
• Run paid campaigns hands‑on: setup, creative testing, optimisation and budget allocation.
• Scale successful channels and test new acquisition opportunities.
• Analyse performance by channel, campaign, creative, country and user cohort.
• Measure success using CAC, LTV, ROAS, payback, retention and realised user value.
• Build a structured testing programme for channels, audiences, bidding and creatives.
• Improve our mobile attribution, reporting and measurement so decisions can be made faster and with more confidence.
• Work with product, engineering and data teams to improve onboarding, activation and referrals.
• Use networks, creators and other external partners where they add real leverage.
• Help shape the future user acquisition team and operating model.

What are we looking for

• Strong experience in user acquisition or growth marketing for a B2C mobile app or consumer technology company.
• Hands‑on experience managing performance marketing campaigns.
• Proven experience of implementing tracking and attribution tools for mobile apps.
• Experience with channels such as Meta, Google, TikTok, Apple Search Ads, affiliates or creators.
• A track record of scaling acquisition while maintaining strong unit economics and fast payback.
• Strong understanding of mobile attribution, cohort analysis, CAC, LTV and ROAS.
• A data‑driven and structured approach to experimentation.
• Good understanding of creative testing and its impact on acquisition performance.
• Comfortable being the main user acquisition specialist in a small company.
• High level of ownership, independence and commercial judgement.
• Strong written and spoken English.

Nice to have

• International user acquisition across multiple markets.
• Experience with rewards, Get‑Paid‑To, casual gaming, offerwall or marketplace apps.
• Referral, affiliate, influencer or web‑to‑app acquisition.
• App store optimization.
• SQL or business intelligence tools.
• Consumer rewards, gaming, fintech, marketplaces or other high‑volume consumer apps.
• Traffic quality and acquisition fraud prevention.
• Salary: From 5000-7500 Eur gross/month + performance bonus.
• Full ownership of a commercially important function, with a budget that grows with results.
• Direct work with the founders and a highly technical product team, with a short path from idea to launch.
• Make decisions using detailed behavioural and revenue data.
• Test and scale ideas across a large international user base.
• The chance to build AttaPoll's acquisition function, and the team around it, from here.
• Remote‑first working across Europe, with Vilnius or London office available when you’re in town