Technical – Programmatic Account Manager

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a programmatic media specialist to own a portfolio of agency accounts and act as their primary technical and programmatic advisor. You will build data-driven media plans aligned to client KPIs, audiences, measurement requirements, and campaign objectives.

You will support campaign setup, tracking, monitoring, and optimisation, troubleshoot delivery issues, and manage deal structures across PMP, Private Marketplace, and Open Auction.

Qualifikationen

• Strong operational understanding of DSPs, SSPs, auction mechanics (RTB), and deal structures.
• Hands-on experience with at least two major DSPs from StackAdapt, The Trade Desk, Amazon DSP, DV360, or Yahoo DSP.
• Experience across Display, Native, Video, CTV, Audio, DOOH, and B2B.
• Good practical understanding of tracking pixels, attribution, and campaign measurement.
• High English proficiency for client-facing conversations.
• Comfortable managing a high volume of accounts simultaneously.
• Working knowledge of Microsoft Advertising, TikTok, Google Ads, and Meta.
• Familiarity with Google Analytics/GA4 and equivalent tracking and measurement platforms.

Aufgaben

• Own a portfolio of agency accounts and act as their primary technical and programmatic advisor.
• Build data-driven media plans aligned to client KPIs, audiences, measurement requirements, and campaign objectives.
• Support campaign setup, tracking, monitoring, and optimisation.
• Troubleshoot targeting, bidding, pacing, inventory, and delivery issues.
• Manage and troubleshoot deal structures across PMP, PG, Private Marketplace/Preferred Deals, and Open Auction.
• Ensure proper tracking and measurement, analyse performance, and recommend improvements.
• Identify upsell and cross-sell opportunities across the agency portfolio.
• Lead campaign reviews, training, and platform adoption with clients.
• Support agency and advertiser partners in planning, activating, and growing programmatic advertising through the platform.

Kenntnisse

DSP/SSP knowledge

RTB expertise

Campaign optimization

Client-facing communication

Account management

Tracking & attribution

Data-driven planning

Upsell/cross-sell

Tools

StackAdapt

The Trade Desk

Amazon DSP

DV360

Yahoo DSP

Google Analytics/GA4

Microsoft Advertising

TikTok

Google Ads

Meta

Jobbeschreibung

• Own a portfolio of agency accounts and act as their primary technical and programmatic advisor
• Build data-driven media plans aligned to client KPIs, audiences, measurement requirements, and campaign objectives
• Support campaign setup, tracking, monitoring, and optimisation
• Troubleshoot targeting, bidding, pacing, inventory, and delivery issues
• Manage and troubleshoot deal structures across PMP, PG, Private Marketplace/Preferred Deals, and Open Auction
• Ensure proper tracking and measurement, analyse performance, and recommend improvements
• Identify upsell and cross-sell opportunities across the agency portfolio
• Lead campaign reviews, training, and platform adoption with clients
• Support agency and advertiser partners in planning, activating, and growing programmatic advertising through the platform

Requirements

• Strong operational understanding of DSPs, SSPs, auction mechanics (real-time bidding), and deal structures
• Hands‑on experience with at least two major DSPs from StackAdapt, The Trade Desk, Amazon DSP, DV360, or Yahoo DSP (strong preference, not a hard screening cutoff)
• Experience across Display, Native, Video, CTV, Audio, DOOH, and B2B
• Good practical understanding of tracking pixels, attribution, and campaign measurement
• High English proficiency for client-facing conversations
• Comfortable managing a high volume of accounts simultaneously
• Working knowledge of Microsoft Advertising, TikTok, Google Ads, and Meta
• Familiarity with Google Analytics/GA4 and equivalent tracking and measurement platforms

Core Competencies

Demonstrates expertise in managing programmatic advertising campaigns, including proficiency in DSPs and SSPs, while effectively analyzing performance metrics and optimizing media plans to meet client objectives. Strong client-facing communication skills and the ability to manage multiple accounts are essential.

Hard Skills

• Real-Time Bidding
• Campaign Optimization
• Tracking Pixels
• Attribution
• Display Advertising
• Native Advertising
• Video Advertising
• CTV Advertising
• Audio Advertising
• B2B Advertising

Soft Skills

• Client-Facing Communication
• Problem-Solving
• Training and Support

Industry Keywords

• PMP
• Private Marketplace
• Preferred Deals
• Open Auction
• KPI Alignment
• Media Planning
• Campaign Setup
• Performance Analysis
• Upsell Opportunities
• Cross-Sell Opportunities

Tools & Technologies

• StackAdapt
• The Trade Desk
• Amazon DSP
• DV360
• Yahoo DSP
• Microsoft Advertising
• TikTok
• Google Ads
• Meta
• Google Analytics