Team Lead, Paid Search (All Genders)

HelloFresh; Berlin; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

HelloFresh Pension Scheme

Berlin relocation support

Hybrid working model

Discounts on HelloFresh boxes

Annual learning & development budget

German language learning budget

HelloFresh Academy access

Mental health support

Transportation perks

Headspace and Spill access

Sabbatical leave options

Job summary

HelloFresh in Berlin is seeking a Lead of Paid Search to guide global roadmaps into local execution across international brands, including HelloFresh, Green Chef, EveryPlate, and Youfoodz.

You will lead a high-performing team, own budgets, and deliver data-driven decisions that optimize CAC, reactivation, and ROI while collaborating with Brand, BI, CRM, and SEO teams to improve the full consumer journey.

Qualifications

• 7+ years of experience in Paid Search (agency or client-side).
• 5+ years in team management and leadership roles.

Responsibilities

• Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for international entities.
• Strategic Leadership: Interface between global marketing teams and local stakeholders; influence roadmap with local insights.
• Market Expert: Align centrally defined strategies with regional performance goals.
• Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.
• Budget & Performance: Own campaign management, budgeting, and optimization across search portfolios.
• Advanced Analytics: Use dashboards and reports to generate actionable insights for executives.
• Hands-On Reporting: Build and manipulate spreadsheets to model scenarios and present findings clearly.
• Support Acquisition & Reactivation Targets: Structure campaigns to hit CAC, reactivation volume, and ROI targets.
• Cross-Functional Synergy: Collaborate with Brand, BI, CRM, and SEO teams across the consumer journey.

Skills

Growth-obsessed

Strategic thinker

Expert communicator

Analytical

Proven leader

Multi-market experience

Education

Bachelor’s degree

Tools

Google Ads certification

Bing Ads certification

Tag management

Job description

The role

As the Lead of Paid Search, you will guide the strategic direction and performance of one of the largest acquisition channels across the international meal-kit and ready-to-eat portfolio (HelloFresh, Green Chef, EveryPlate, and Youfoodz). Operating within a global, matrixed organization, you will act as the key bridge between centrally defined global strategy and local market execution. You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the international market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy. You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.

You will...

• Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for the international entities.
• Strategic Leadership: Act as the primary interface between global marketing teams and local stakeholders. Provide structured feedback loops, influencing roadmap evolution based on local insights
• Market Expert: Ensure alignment between centrally defined strategies and regional performance goals
• Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.
• Budget & Performance: Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
• Advanced Analytics: Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executive stakeholders. Ensure data-driven decisions are communicated clearly across teams.
• Hands-On Reporting: Independently build and manipulate spreadsheets (Excel, Google Sheets, or internal tools like Gemini) to perform deep-dive analysis, model scenarios, and generate ad hoc insights. Translate findings into clear, visual presentations to guide strategic decisions and support your team.
• Support Acquisition & Reactivation Targets: Ensure Search and Shopping campaigns are structured and optimized to hit CAC, reactivation volume, and ROI targets that feed directly into churn and reactivation goals. Raising any opportunity to capture incremental conversions.
• Cross-Functional Synergy: Partner with Brand, BI, CRM, and SEO teams to optimize the full consumer journey and provide strategic feedback on creative direction, landing page and search terms.

You are...

• Growth-Obsessed: A leader who thrives in fast-paced environments and is not afraid to dive into the details when necessary.
• A Strategic Thinker: Capable of deducing consumer signals and search engine evaluation trends to stay ahead of the curve.
• An Expert Communicator: Able to explain complex rationales and data trends to both technical teams and senior leadership.
• Analytically Gifted: Possessing superior analytical skills to optimize day-to-day performance and drive large-scale hypothesis testing.
• A Proven Leader: A natural "hustler" with a "can-do" attitude and a track record of driving high-performance results.
• Comfortable operating across multiple markets and brands: translating a global framework into something that works locally without losing its integrity.

You have...

• Experience: 7+ years of experience in Paid Search (agency or client-side), with at least 5+ years in team management and leadership roles.
• Education: A bachelor’s degree with a strong academic record or proven relevant commercial experience.
• Technical Mastery: Deep expertise in search bidding strategies (tCPA, tROAS), auction dynamics, and various campaign types (Search, Shopping, Performance Max, AI Max).
• Platform Proficiency: Google and Bing Ads certification is required; familiarity with tag management is essential.
• Operational Excellence: Strong organizational and project management skills with the ability to own large-scale initiatives from start to finish.

What We Offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!