Team Lead Marketing Europe Central (m/f/d)

DocuWare; Germering; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Flexible work location and hours

35 vacation days per year

Mental health support

Free Tuesday Lunch

Leased e-bike options

Zusammenfassung

DocuWare is seeking a Team Lead Marketing Europe Central to shape and execute regional marketing across the DACH and Eastern European regions. You will drive integrated plans, demand generation, and channel campaigns while leading a regional team to achieve ambitious goals.

You will collaborate with Sales, Partner Management, and Corporate Marketing to ensure consistent messaging and ROI-driven initiatives across digital and offline channels. Fluency in German and English is essential.

Qualifikationen

• Background in B2B marketing, software/tech focus, leading marketing teams.
• Academic or equivalent experience in business/marketing.
• Hands-on digital and performance marketing experience (content, webinars, assets).
• Experience translating objectives into campaigns, especially channel/partner driven models.
• Strong PM skills; familiar with Jira, HubSpot, MS Dynamics, Power BI, SEO tools, and AI solutions.

Aufgaben

• Design integrated marketing plans for Central region aligning global and regional priorities.
• Boost visibility and demand, enable sales and partners to hit goals.
• Drive demand generation, channel marketing, and campaign strategies across customer journeys.
• Regularly evaluate activities for impact, efficiency, and ROI.
• Spot market trends and translate into actionable regional strategies.
• Localize global marketing content for Central markets.
• Ensure consistent messaging across online and offline channels.

Kenntnisse

B2B marketing

Leadership

Digital marketing

Content creation

Webinars

Asset production

Jira

HubSpot

MS Dynamics

Power BI

SEO platforms

AI solutions

German language

English language

Tools

Jira

HubSpot

MS Dynamics

Power BI

SEO platforms

AI solutions

Jobbeschreibung

Why should you join?

DocuWare stands for globally distributed, international teams and an open corporate culture that invites you to help shape it. Mobile Work and flexible working hours are part of our everyday life. Would you like to be part of an innovative company whose solutions are digitizing everyday work in a wide range of industries? In that case, we are happy to welcome you to the team.

Your Responsibilities

As Team Lead Marketing Europe Central (m/f/d), you’ll directly shape our presence across the DACH and Eastern European regions. Your focus will be on driving impactful marketing initiatives and enabling both channel and direct business growth, while building a strong and motivated regional team. You’ll collaborate closely with key stakeholders, ensuring our marketing aligns with company goals and advances DocuWare’s market leadership.

• Design and roll out integrated marketing plans tailored to the needs of the Central region, harmonizing global and regional priorities.
• Boost DocuWare’s visibility and demand, empowering Sales and partners to reach ambitious goals through targeted campaigns and initiatives.
• Spearhead demand generation, channel marketing, and campaign strategies to support every stage of the customer journey.
• Regularly evaluate and refine marketing activities to maximize their impact, efficiency, and ROI.
• Spot market trends and translate them into actionable strategies that fuel both short- and long-term business success.
• Localize global marketing content and campaigns, developing resources that resonate with markets in the Central region.
• Ensure consistent messaging and engagement across online and offline channels to effectively reach your audiences.
• Foster close collaboration with Sales, partner management, and corporate marketing for seamless execution and alignment.
• Inspire and guide your team, providing clear direction, support, and opportunities for development and continuous improvement.
• Monitor and report on campaign and team performance to enable data-driven decisions and further optimization.

What you need to succeed

• A background in B2B marketing, especially within software, technology, or similarly dynamic sectors. As well as proven capabilities in leading and inspiring marketing teams, fostering collaboration and professional growth.
• Academic background in business, marketing, or a related discipline, or equivalent professional experience.
• Solid hands-on expertise in digital and performance marketing, including content creation, webinars, and asset production.
• Experience translating strategic objectives into effective, actionable projects and campaigns - especially in complex channel or partner-driven business models.
• Strong project management skills, confident using tools such as Jira, HubSpot, MS Dynamics, Power BI, SEO platforms, and AI solutions to boost productivity and results.
• Adept at navigating priorities, managing multiple tasks, and sustaining focus on KPIs and outcomes.
• A problem‑solving mindset, resilience in a fast‑paced environment, and a can‑do, optimistic approach.
• Team spirit and clear communication skills, enabling seamless collaboration across functions and cultures.
• Fluent German and English language skills complete your profile.

What we can offer

There are many great reasons to join DocuWare - our company culture is only one of them.

• Globally distributed, international teams: You will find our teams working in Germering, New York, Sofia or other worldwide locations.
• Flexible work location and hours: You work hybrid - on the road or in our modern office - and you have the flexibility to arrange your own working hours.
• Individual support: After an intensive induction, you will receive regular training tailored to your needs (e.g. conferences internal team building measures).
• Well-earned rest: 35 vacation days per year, sport offerings, massages, a football table and a relaxing lounge area.
• Mental health support: With our employee assistance program you have free and confidential access to resources and support for your well-being and stress management at any time.
• Healthy food: Together we enjoy Fairtrade coffee with organic milk or oat milk, snacks and fresh fruit - all free of charge - as well as subsidized lunch from the Foodji fridge.
• Free Tuesday Lunch: Every Tuesday, enjoy a complimentary and varied lunch.
• Good accessibility: Choose how you would like to come to the office with a leased e-bike, by train or via highways A96/A99 (you can charge your e-car on site for free).
• Team spirit: Regular employee and team events (virtual or on‑site) ensure excellent collaboration with colleagues around the world.
• Sustainability and social commitment: DocuWare stands for paperless work and supports volunteer organizations and local sports clubs.
• Planning for your future: DocuWare subsidizes your company pension plan!
• We offer a stable job with a well established and growing company.
• Unique benefits: Choose one of three great options (Bonago, E‑Gym or subsidized Deutschlandticket) to suit your needs.
• We only use the latest technologies - find out more on Stackshare.
• Up to 30 Days Work from Abroad: Experience international opportunities and broaden your horizons.
• Family First: Preferential registration in our selected daycare center in Germering (no guarantee).
• Buddy Program: You'll be paired with a buddy, who will support you during your onboarding and offer valuable tips.

For better insights, check us out on Instagram!

Your hiring partner

Anja Krieling
Recrutiting Specialist & Employer Branding

About Us

DocuWare stands for globally distributed, international teams, flat hierarchies, and an open company culture that encourages active participation and contribution. Mobile work and flexible working hours are part of our everyday life. Would you like to become part of an innovative company whose solutions digitalize everyday work across a wide range of industries? Then join our team!