Team Lead, Marketing Campaigns (m/f/d) - Fixed Term (Maternity Cover)

Chaos Group; Karlsruhe; On-site; EUR 90,000 - 120,000; Full time

Job summary

Chaos Group in Karlsruhe, Germany, seeks a Team Lead, Growth Marketing to own global growth strategy and execution across new logo acquisition, ABM, and customer marketing. You will drive ARR outcomes through the full customer journey while building a high-performing team of growth and campaign managers.

You will collaborate with Marketing Automation, Sales, CS, and Product, measuring performance with dashboards and ensuring scalable, test-driven processes.

Qualifications

• At least 5 years in marketing with campaign leadership.
• Proven data-driven growth strategies delivering ARR impact.
• Experience aligning Sales, CS, and Product to shared commercial goals.
• Background in VC/PE-backed company or consultancy is advantageous.
• Master's degree or MBA preferred; equivalent experience accepted.
• Fluent English; German is an advantage.

Responsibilities

• Own the strategy and execution of multi-channel growth initiatives across new customer acquisition, ABM, and customer marketing, delivering measurable ARR outcomes.
• Lead and develop a team of growth and campaign managers, setting clear expectations and building a culture of disciplined execution.
• Partner with Marketing Automation, Sales, Customer Success, and Product to ensure coordination and unified go-to-market execution.
• Use dashboards and analytics to evaluate campaign performance and drive funnel optimisation.
• Define processes and frameworks to enable scalable, test-and-iterate execution.

Skills

Team leadership

Data-driven growth

Cross-functional alignment

Experimentation mindset

Customer messaging

English fluency

Education

Master's degree or MBA

Tools

Excel

Power BI

Job description

**This position is based in Germany with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

Role Overview

The Team Lead, Growth Marketing leads the global growth marketing function, owning the strategy and execution of multi-channel campaigns across new customer acquisition, account-based marketing, and customer marketing. The role is responsible for driving measurable ARR outcomes across the full customer journey, from new logo acquisition through to expansion within the existing customer base, while building and developing a high-performing team of growth and campaign managers. Working closely with Marketing Automation, Sales, Customer Success, and Product, the role ensures coordinated go-to-market execution and shared commercial accountability across functions. This role requires a commercially driven marketing leader with a strong track record of designing and delivering data-backed growth strategies that produce measurable business impact.

Main Responsibilities

• Own the strategy and execution of multi-channel growth initiatives across new customer acquisition, ABM, and customer marketing, defining growth priorities and delivering measurable ARR outcomes from both new and existing customers.

• Lead and develop a team of growth and campaign managers, setting clear individual expectations, establishing operating models and best practices, and building a culture of disciplined execution and structured experimentation.

• Partner with Marketing Automation, Sales, Customer Success, and Product to ensure seamless cross-functional coordination, shared KPIs, and unified go-to-market execution across customer and account-based strategies.

• Use dashboards, analytics, and reporting tools to evaluate campaign performance, surface insights, and drive continuous optimisation across the funnel.

• Define and maintain clear processes and frameworks that enable the team to execute efficiently at scale while maintaining the ability to test and iterate quickly.

Required Experience

• At least 5 years of experience in marketing with a strong focus on campaign management and growth, including demonstrated experience leading a team.

• Proven track record designing and leading data-driven growth strategies across acquisition and expansion, that deliver measurable ARR impact.

• Experience managing cross-functional initiatives, aligning stakeholders across Sales, Customer Success, and Product to shared commercial goals.

• Background in a VC- or PE-backed company, management consultancy, or a Chief of Staff-type role is an advantage.

• A master's degree or MBA in Marketing, Business, or a related field is an advantage; equivalent experience is accepted.

Required Skills

• Leads and develops a growth marketing team with clarity and accountability: sets direction, coaches individuals, and drives performance without micromanaging.

• Translates complex data and campaign performance into clear insights and actionable decisions, using tools such as Excel and Power BI.

• Builds and executes multi-channel campaigns end-to-end: comfortable owning the full lifecycle from strategy through to measurement and iteration.

• Aligns cross-functional stakeholders around shared priorities and go-to-market plans, communicating with credibility across Sales, CS, Product, and senior leadership.

• Brings a proactive, experimental mindset: identifies opportunities, moves quickly to test, and applies learnings without waiting to be directed.

• Translates product value into compelling messaging for both prospects and existing customers, with a strong customer-centric perspective.

• Fluent English required, German is an advantage.

We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery. If you believe that you are a good match for the job, just send us your CV in English.

Only shortlisted candidates will be contacted.

Confidentiality of all applications is assured.