Growth Marketing Specialist - Project Business (m/f/d)

Hager Deutschland; Blieskastel; On-site; EUR 45,000 - 68,000; Full time

Benefits offered by this job

Personalised onboarding experience

Hi University access

Internal mobility opportunities

Job summary

Hager Group in Blieskastel is seeking a Growth Marketing Specialist (Project Business) to shape and lead the marketing agenda for the Project Business segment. You will own the end-to-end customer journey, aligning product launches with differentiated value propositions and driving demand and pipeline impact across global markets.

You will collaborate with Sales and Digital teams to craft data-driven strategies, optimize campaigns, and ensure scalable, customer-centric growth while contributing

Qualifications

• Experience in B2B Project Business marketing and campaigns.
• Ability to translate business priorities into marketing strategy and execution.
• Strong stakeholder management with senior counterparts and cross-functional teams.

Responsibilities

• Own growth marketing strategy for Project Business across the full customer journey.
• Translate business ambitions into segmented, multi-year marketing roadmaps per vertical.
• Drive multi-channel, data-driven marketing with measurable funnel improvements and pipeline impact.
• Create globally aligned, locally scalable activation and campaign plans with automated journeys.
• Develop compelling storytelling around product launches and customer value propositions.
• Set strategic campaigns briefs for Content Marketing and Digital teams to ensure integrated programs.
• Collaborate with Sales and cross-functional teams to align go-to-market priorities and execution.
• Measure success via pipeline impact and incremental revenue, and optimize through test-and-learn.

Skills

Stakeholder management

Autonomy

Communication skills

Cross-functional collaboration

English fluency

Job description

Why join the Marketing & Sales department?

Each relationship with our customers is much more than a simple collaboration: it’s a true partnership founded on trust and proximity. This approach enables us to exceed expectations, providing answers that are as effective for their day‑to‑day needs as for their most ambitious projects. Our ability to offer a tailor‑made service, where technical expertise and commercial commitment combine to create an incomparable experience, sets us apart.

Joining our sales team means taking part in an adventure where you’ll be a key player in our success. You’ll be on the front line, driving our sales strategy with a proactive approach and innovative solutions, while embodying true leadership in every exchange. It’s a challenge worthy of your ambition: combining passion for customer relations with technical mastery to turn every opportunity into a success.

In our sales department, growth is collective: we move forward together, we learn together, and you will be a key driver. We are shaping tomorrow’s electrical world. You can too, join us!

Growth Marketing Specialist – Project Business (m/f/d) based in Blieskastel on a Permanent contract.

Mission

The Growth Marketing Specialist (Project Business) shapes and leads the marketing agenda for the Project Business segment, enabling customer‑centric, scalable, and sustainable growth. By owning the end‑to‑end customer journey, the role translates business priorities into a clear, data‑driven marketing strategy and execution roadmap. Working closely with Sales and cross‑functional Marketing and Digital teams, the role connects product and solution launches with differentiated value propositions, drives measurable demand and pipeline impact, and continuously improves marketing performance across global markets through insight‑led optimisation and simplification at scale.

Responsibilities

• Own the growth marketing strategy for the Project Business segment, with end‑to‑end responsibility across the full customer journey from awareness and demand generation to conversion and retention.
• Translate business ambitions into a segmented, multi‑year marketing roadmap per vertical and target group, building measurable objectives and an actionable marketing calendar aligned with enterprise and regional priorities.
• Drive scalable and sustainable growth through multi‑channel, data‑driven marketing strategies, continuously optimising funnels, value propositions, and messaging through insights, experimentation, and performance.
• Architect globally aligned, locally scalable activation and campaign plans, including automated journeys, targeted content ecosystems, media strategy, and integrated multi‑market execution.
• Connect product and solution launches with compelling storytelling, customer benefits, and tailored value propositions for key target audiences (e.g. specifiers, panel builders), ensuring relevance across markets and segments.
• Define strategic campaign priorities and briefs for Content Marketing and Digital teams, ensuring cohesive awareness, demand, nurturing, and conversion programmes across owned, earned, and paid channels.
• Partner closely with Sales, Project Business leadership, and cross‑functional Marketing and Digital teams to align on go‑to‑market priorities, challenge assumptions when needed, and ensure unified execution.
• Own campaign performance and budgets, measuring success through pipeline impact, sales‑qualified leads, and incremental revenue contribution, continuously optimising through insights and test‑and‑learn approaches.

Profile

• Strong communication style and stakeholder management with senior counterparts; assertive; high autonomy and ownership mindset.
• Proven track record in B2B Project Business marketing, ideally with exposure to key competitors/market players and large contractor ecosystems.
• Demonstrated output in customer acquisition, product campaigns, and product launches across the full marketing funnel; experience taking ownership of campaign budgets.
• Strong market orientation and network: understands key players beyond products and knows how to engage and influence in the market.
• Excellent cross‑functional collaboration skills (Sales, Product, Content, Digital/CRM, Analytics) to drive strategy and execution jointly with the business.
• Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial.

What we offer

• Personalised onboarding experience programme designed to make your first days smooth.
• Opportunities to learn and grow through Hager Group’s awarded Hi University.
• Internal career opportunities; over 25 % of our recruitments are through internal mobility.

Our success relies on collective energy. Apply now and power up your future with us!