Strategy Director

ICF Next; Berlin; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

ICF NEXT delivers impactful communication campaigns for the European market and beyond, embedding strategic thinking into creative work in Berlin. The Strategy Director will lead a team of planners, oversee research, and ensure data-driven decisions across campaigns and brands.

We seek a senior leader with 12+ years in advertising/communication strategy, fluent English, and a proven track record building strategic plans, KPIs, and cross-functional collaboration within a global agency context.

Qualifikationen

• Master's degree in a relevant field or equivalent.
• Minimum 12 years of experience in advertising/communication strategy with proven team management experience.
• Extensive experience across the marketing funnel (brand, campaigns, performance/conversion) and channels.
• Strong written and verbal communication skills in English; other EU languages a plus.
• Proven track record in developing effective strategic plans and creative effectiveness.
• Strong leadership, coaching, and relationship-building skills.
• Analytical, creative, and forward-thinking mindset; able to balance long-term priorities with fast-turnaround needs.
• Ability to set clear objectives, KPIs, and assess risks and challenges.

Aufgaben

• Strategic leadership: Lead and inspire a team of strategic planners.
• Oversee research to identify citizen insights and provide data-driven plans.
• Bridge strategy and creative teams to embed strategic thinking across projects.
• Shape new service offerings and support proposals and tenders.
• Lead development and execution of communication plans with KPIs and campaigns.
• Provide senior counsel to creatives and colleagues across the agency.
• Drive continuous improvement of frameworks for measuring campaign and creative effectiveness.
• Collaborate cross-functionally to ensure a cohesive strategic vision.
• Quality assurance of strategic proposals and alignment with client objectives.

Kenntnisse

Strategic leadership

Team management

English proficiency

Communication skills

Ausbildung

Master's degree in Communication Sciences/Political/Social Sciences/Psychology

Jobbeschreibung

Description

ICF NEXT delivers impactful communication campaigns and projects for the European market and beyond.

We believe that strategic planning is the springboard for creative excellence, driving meaningful engagement with diverse audiences across all EU Member States.

Role Overview

The Strategy Director will embed strategic thinking into every aspect of our creative work.

Key Responsibilities

• Strategic Leadership: Lead, cooperate, and inspire a team of strategic planners, ensuring high-quality communication strategies and creative output
• Oversee and conducting research: In order to identify citizen insights. This would lead to having data driven insights to support plans and provide a solid reason-to-believe.
• Creative Integration: Act as a bridge between strategy and creative teams, embedding strategic thinking into all projects and campaigns
• Drive Innovation: Work with senior colleagues in shaping new service offerings to solve client complex challenges. This can take form of proposal, proactive pitches, tender work but also continuous working on ICF Next positioning and new offerings to market.
• Campaign & Brand Development: Lead the development and execution of communication plans, ensuring alignment with client goals and institutional reputation; contribute to the development of KPIs and campaign effectiveness
• Stakeholder Engagement: Provide senior counsel to creatives and other colleagues in the agency.
• Continuous Improvement: Drive innovation, quality, and effectiveness in strategic planning; develop and refine frameworks for measuring campaign and creative effectiveness
• Cross-Functional Collaboration: Work closely with internal and external teams, to ensure a cohesive strategic vision.
• Quality Assurance: Oversee and optimize all strategic proposals, ensuring outstanding quality and alignment with client objectives.

Key Skills & Qualifications

• Master's degree in Communication Sciences, Political Science, Social Science, Psychology, or equivalent
• Minimum 12 years of experience in advertising/communication strategy, with proven team management experience
• Extensive experience across the marketing funnel (brand, campaigns, performance/conversion) and channels
• Strong written and verbal communication skills in English (other EU languages a plus)
• Proven track record in developing effective strategic plans and creative effectiveness
• Strong leadership, coaching, and relationship-building skills
• Analytical, creative, and forward-thinking mindset; able to balance long-term priorities with fast-turnaround needs
• Ability to set clear objectives, KPIs, and assess risks and challenges

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Berlin Germany (DU01)