Director, Creative Strategy (f /m/d)

caa; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Creative Artists Agency (CAA) Munich seeks a Director, Creative Strategy to lead strategic work for top brands. You will shape, write, and present insight-driven narratives across sport, entertainment and culture, translating data into actionable guidance for global teams.

Based in Munich, you will partner with multidisciplinary teams to craft compelling platforms, drive new business and elevate campaign ideas through cultural fluency and sharp German storytelling.

Qualifikationen

• Significant experience in strategy, planning, brand consulting or integrated communications.
• Strong experience developing partnership strategies and campaigns across sport, entertainment and culture.
• Experience working with Creative, Insights & analytics, Account and Client teams.
• Strong storytelling, writing and presentation skills.
• Confidence in workshops, brainstorms and senior stakeholder discussions.
• Ability to balance long-term strategic thinking with practical delivery.

Aufgaben

• Shape strategy across the business.
• Lead day-to-day strategy across multiple accounts and strengthen relationships.
• Develop insight-led brand, campaign and partnership strategies across content, experiences, sponsorships and integrated campaigns.
• Translate research, cultural insight and data into clear directions for teams.
• Be the creative catalyst.
• Write briefs that inspire ambitious, effective creative work.
• Craft strategic decks in German and adapt English ideas for German audiences.
• Collaborate with creative teams to shape platforms, narratives and ideas.
• Facilitate workshops and development sessions with energy and clarity.
• Build partnerships powered by culture and spot opportunities early.
• Connect brands to sport, entertainment, talent and culture in meaningful ways.
• Help shape the future of strategy and contribute to new business pitches.
• Enhance cross-channel work and AI-informed research and ideation.

Kenntnisse

Significant strategy experience

Partnership strategies

Brand consulting

Strategic storytelling

Presentation skills

Workshop facilitation

Senior stakeholder management

Cross-functional collaboration

Jobbeschreibung

Job Description

THE AGENCY

Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy.

Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, form brand marketing services division, and launch a family office advisory practice, among other innovations. Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world's top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of property sales and sponsorships, media advisory, brand consulting, venue development and strategic advisory, and executive search.

Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, London, Nashville, Munich, Shanghai, Beijing, Chicago, Washington, D.C., Singapore, Toronto, Denver, Charlotte, Jacksonville, and Atlanta, among other locations globally. For more information, please visit www.caa.com

THE ROLE

CAA Brand Consulting is growing following a streak of new business wins and we're seeking a Director, Creative Strategy (f/m/d) to play a central role in what comes next. Based in our Munich office this is an opportunity to join a fast-growing international team at an exciting and defining stage in its evolution.

For the right candidate, the role offers the chance to work with some of the world's biggest brands, exploring partnership opportunities and developing culturally fluent campaigns across the sports, stories and passions that move people in the sports and entertainment landscape helping shape the future direction of the work, the department and the agency itself.

Who you are…

• A strategist , whose thinking blends art and science to create connections and power opportunities for brands and brand partnerships.
• An operator , who enjoys being in the work, ready to hit the ground running with partnership strategy expertise and a breadth of cultural insight.
• A conductor , who can be the strategic voice at the intersection of creative and data & analytics, bringing fresh insights and direction to client accounts.
• A teammate , who brings energy to an international team and strategy into an office culture that always puts each other first.

What does the role involve?

• Shape strategy across the business
• Lead day-to-day strategy across multiple accounts, growing both the work and the relationships.
• Develop insight-led brand, campaign and partnership strategies across content, experiences, sponsorships and integrated campaigns.
• Translate research, cultural insight and data into clear direction that account and creative teams can act on.
• Be the creative catalyst
• Write world-class briefs that inform and inspire ambitious, effective creative work.
• Write strategic and creative decks in modern, confident German - and turn English-language ideas into German that feels native, not translated.
• Work with creative teams to shape compelling strategic platforms, narratives and campaign ideas.
• Bring clarity and energy to workshops, brainstorms and creative development sessions.
• Build partnerships powered by culture
• Spot cultural shifts, emerging platforms, and partnership opportunities before others do.
• Connect brands to sport, entertainment, talent and culture in ways that feel natural, relevant and valuable.
• Craft audience tensions and cultural truths that unlock fandom, shift behaviour and build deeper brand connections.
• Help shape the future of strategy
• Bring strategic firepower to new business pitches and proactive ideas that grow existing accounts.
• Advance how we work across digital, social, content and channel planning, and shape how the team uses AI in research, insight and idea development.
• Build collaborative relationships that create alignment, momentum and confidence across projects.

What you bring:

• Significant experience in strategy, planning, brand consulting or integrated communications
• Strong experience developing partnership strategies and campaigns, with a deep understanding of how brands create value through sport, entertainment and culture
• Experience working across Creative, Insights & analytics, Account and Client Teams
• Strong strategic storytelling, writing and presentation skills
• Confidence in workshops, brainstorms and senior stakeholder discussions
• The ability to balance long-term strategic thin