Sr. Manager, CRM

Y-Axis; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Y-Axis is seeking a senior CRM/Lifecycle Marketing professional to define the strategy and roadmap for European markets. You will design automated customer journeys to deliver personalized moments, boosting retention and LTV, while steering an offshore team and turning data into insights.

You will collaborate with ecommerce, creative and copywriting to extend the customer journey beyond CRM, leveraging segmentation and testing to optimize performance.

Qualifications

• Experience in CRM or Lifecycle Marketing with 6+ years of ownership, ideally in ecommerce, membership or subscription businesses.
• Ability to think strategically while actively executing campaigns and leading offshore teams.
• CRM combines communication, personalization, customer psychology and data to drive performance.
• Strong data focus with solid understanding of CRM KPIs, segmentation, targeting and email/push fundamentals.

Responsibilities

• Define the CRM strategy and roadmap for customer segments with a focus on email and push channels across European Markets.
• Design automated journeys and ad hoc campaigns to deliver personalized moments that improve customer experience, retention and LTV.
• Continuously optimize and identify new ways to engage members by improving contact, segmentation and personalization.
• Turn data and reports into insights and collaborate with offshore team to action and test.
• Collaborate with ecommerce, creative and copywriting to extend the customer journey beyond CRM.

Skills

CRM strategy

Lifecycle marketing

Data-driven decision making

Segmentation & targeting

Personalization

Campaign execution

Offshore team leadership

Job description

• Define the CRM strategy and roadmap for customer segments with a focus on email and push channels across our European Markets
• Design best-in-class automated journeys and ad hoc campaigns to deliver personalized moments that improve customer experience, retention and LTV
• Continuously optimize and identify new ways to engage members by improving how we contact, segment and personalize
• Turn data and reports into insights. Leverage an Offshore team to action and test
• Collaborate with ecommerce, creative and copywriting to extend the customer journey beyond CRM

What can you bring?

• Experience in CRM or Lifecycle Marketing field with 6+ years of ownership, ideally in eCommerce, membership or subscription businesses
• Comfortability thinking strategically and getting hands-on in campaign execution, leading an Offshore team
• Someone who understands that great CRM combines compelling communication, personalization, customer psychology and data to drive business performance
• Data focused skills, with a solid understanding of CRM KPIs, segmentation, targeting as well as email/push fundamentals (Testing, Deliverability, Tooling, Customer lifecycle Management)
• Excellent collaborator who thrives in a distributed, international, cross-functional and fast paced setup
• Driven, well organized. A person who loves to get things done, right!