Specialist Employer Branding & HR Projects (f/m/d)

IONOS Group; Berlin; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

Flexible hours

Canteen subsidy

Modern office

Team events

Job summary

IONOS Group is seeking a proactive Talent Marketing Specialist to advance Employer Branding and Talent Management initiatives. You will collaborate with HR, Marketing, Internal Communications, and IT to strengthen our employer brand and optimize candidate and employee journeys across touchpoints.

You will manage global career websites, create targeted content, oversee external platforms like Kununu, and shape early-career formats while ensuring data protection compliance and a single source of

Qualifications

• Degree in Human Resources, Marketing, Media Studies, or Communications, or comparable commercial training, with initial professional experience in Employer Branding or HR.
• Strong interest in digital solutions and employer brand development.
• Proficiency with content management systems (e.g. TYPO3); experience with applicant tracking systems (e.g. Greenhouse) is a plus.
• Structured, independent, and solution-oriented approach to work.
• Strong teamwork and communication skills.
• Excellent German and good English skills, written and spoken.

Responsibilities

• Maintain and develop global career websites in collaboration with external agency and internal teams.
• Create and edit multimedia content for LinkedIn, intranet, and career sites.
• Manage external employer review platforms (e.g. Kununu) and job boards; analyze performance.
• Contribute to design and standardization of job adverts and support student programs.
• Develop formats for early-career talent, including university partnerships and in-house events.
• Build a Young Talent section on the external career site with relevant departments.
• Support other HR marketing projects and ad hoc tasks.
• Keep HR content in Google Drive as a single source of truth and ensure data protection compliance (Greenhouse).

Skills

Employer branding

Content management

German language

English language

Teamwork

Education

Degree in HR/Marketing/Media/Communications

Tools

TYPO3

Greenhouse

Job description

In this varied role, you will be part of our Talent Team and support us in the strategic development and implementation of key projects in the areas of Employer Branding and Talent Management.

You will work closely with stakeholders across HR, Marketing, Internal Communications, and IT, as well as external agencies and service providers. With your creative ideas, you will actively contribute to strengthening our employer brand in the long term and optimizing the Candidate and Employee Journey at every touchpoint.

Tasks

• Maintain and further develop our global career websites in close collaboration with the external agency and internal departments.
• Create and edit multimedia content tailored to specific target groups for internal and external channels, including LinkedIn, the intranet, and career websites.
• Manage external employer review platforms such as Kununu.
• Select and coordinate external job boards and continuously analyze the performance of these channels and published job advertisements.
• Contribute to the design and standardization of job advertisements and support the management of working students.
• Research, develop, and implement target group-specific formats for early-career talent, such as university partnerships and in-house events.
• Develop and design a dedicated Young Talent section on the external career website in collaboration with the relevant department.
• Contribute to other HR marketing projects and handle ad hoc tasks.
• Maintain and optimize internal data structures (e.g. Google Drive) and ensure a single source of truth for HR content.
• Ensure compliance with data protection regulations on the career website and within HR systems (Greenhouse).

Qualifications

• A completed degree (e.g. in Human Resources, Marketing, Media Studies, or Communication Studies) or comparable commercial training, combined with initial professional experience in Employer Branding, Human Resources, or Project Management.
• A strong interest in digital solutions and employer brand development.
• Proficiency in content management systems (e.g. TYPO3); experience with applicant tracking systems (e.g. Greenhouse) is an advantage.
• A structured, independent, and solution-oriented approach to work.
• Strong teamwork and communication skills.
• Excellent German and good English skills, both written and spoken.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.