Solution Marketing Manager - EMEA

Axis Communications AB; Ismaning; On-site; EUR 100,000 - 140,000; Full time

Job summary

Axis Communications AB seeks a Solution Marketing Manager, EMEA, to drive demand generation across Europe, Middle East & Africa. You will lead strategic marketing campaigns, craft clear value propositions for IT and security buyers, and collaborate with regional teams to accelerate sales pipelines and improve operational efficiency.

The role requires a strategic, business-oriented marketer with 10+ years in B2B tech marketing, strong communication skills in English, and a track record of

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or equivalent.
• 10+ years of proven track record in B2B marketing, preferably within tech, security, or advanced solution environments.
• Deep expertise in marketing campaigns, demand generation, and multi-channel go-to-market execution.
• Excellent written and verbal communication skills in English; additional languages are beneficial.

Responsibilities

• Lead and execute targeted marketing initiatives with a primary focus on operational efficiency, business intelligence, and acceleration areas personas.
• Develop and implement comprehensive demand generation campaigns in collaboration with regional teams.
• Define compelling value propositions for IT and security decision-makers with market-ready messaging.
• Track and analyze campaign performance metrics to optimize ROI and lead quality.
• Collaborate with regional marketing and sales teams to ensure seamless campaign execution.

Skills

Strategic marketing

Demand generation

GTM execution

Content & messaging

Analytical mindset

Stakeholder management

Presentation skills

English proficiency

Education

Bachelor’s degree in Marketing/Business

Tools

Marketing automation

CRM

Job description

Job Description

Is your passion driving impactful marketing programs that resonate directly with IT and security decision-makers across EMEA?

Job Title

Solution Marketing Manager - EMEA

Job Description

Is your passion driving impactful marketing programs that resonate directly with IT and security decision-makers across EMEA?

Are you a strategic, business-oriented marketing leader who thrives on translating complex technical capabilities into market-ready messaging and accelerating sales pipelines for business intelligence and operational efficiency solutions?

If so, then read on…

Who is your future team?

You will join our EMEA Demand Generation team, reporting to Clara Lakhdari, Manager, Demand Generation – EMEA. Together with your closest colleagues, you will drive demand generation across Europe, Middle East & Africa (EMEA), taking ownership of strategic marketing campaigns and multi-channel go-to-market execution. You will work closely with the Business Development team in EMEA, as well as regional Sales & Marketing teams, to position Axis as a clear leader in Operational Efficiency, Business Intelligence, and solution acceleration areas.

You will be based in one of our EMEA offices—preferable in Luton/London (UK), Ismaning/Munich (Germany), or Paris (France).

What you'll do as a Solution Marketing Manager, EMEA?

To strengthen our market position and drive demand for our key solutions, you will lead and execute targeted marketing initiatives with a primary focus on operational efficiency, business intelligence, and acceleration areas personas. Your responsibilities will include:

• Strategic Campaign Development & Execution: Develop and implement comprehensive demand generation campaigns targeting Operational Efficiency, Business Intelligence, and acceleration area personas in collaboration with Business Development and regional teams. Lead multi-channel marketing execution—integrating content development, events, conferences, and digital tactics to maximize market impact.
• Content & Messaging: Define compelling value propositions for IT and security decision-makers, translating complex technical capabilities into market-ready messaging that ensures our value proposition resonates strongly with modern IT buyers.
• Performance Measurement & Optimization: Track and analyze campaign performance metrics to optimize effectiveness, lead quality, and ROI. Continuously refine strategies based on data insights, market feedback, and evolving regional demands.
• Collaboration & Stakeholder Alignment: Work closely with regional marketing and sales teams to ensure seamless campaign execution and local relevance. Act as the go-to marketing resource for the EMEA Business Development Team, bridging product capabilities with market-facing strategies.

Who we're looking for:

We seek a high-initiative, customer-oriented marketing professional with a deep understanding of the IT and security market, particularly within business intelligence and operational efficiency solutions. You are a strategic thinker with a proven ability to understand IT stakeholders and translate complex technology into compelling value propositions, backed by strong organizational and presentation skills.

Key qualities include:

• Deep Market Insight: Comprehensive understanding of the IT/security market and business intelligence/operational efficiency solutions, with a proven ability to connect with IT personas and bridge product capabilities with market-facing strategies.
• Campaign & GTM Expertise: Extensive experience driving holistic marketing programs that span content, events, sales enablement, and digital tactics.
• Exceptional Communicator: Excellent communication and presentation skills across all levels of stakeholders, including executive leadership and regional teams.
• Analytical & Results-Driven: Strong analytical mindset with proven experience measuring campaign effectiveness, lead quality, and optimizing for ROI.
• Collaborative & Proactive: A strong team player with a strategic, creative mindset, high self-initiative, and excellent organizational and follow-through skills.

We'd love to hear that you have:

• Bachelor’s degree in Marketing, Business Administration, or equivalent.
• 10+ years of proven track record in B2B marketing, preferably within tech, security, or advanced solution environments.
• Deep expertise in marketing campaigns, demand generation, and multi-channel go-to-market execution.
• Excellent written and verbal communication skills in English; additional languages are beneficial.

Type of Employment

Permanent Employment

Posting End Date

2026-10-17

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter and safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 6,000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter and safer world

For more information about Axis, please visit our website www.axis.com.

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