Social Media Specialist

BYD EUROPE; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Competitive remuneration

Team-building events

Contribution to zero-emission transportation

Zusammenfassung

A leading technology firm in Frankfurt am Main is looking for a high-impact Social Media Specialist. This role involves developing and executing impactful social media strategies, creating engaging content across platforms, and managing influencers. The ideal candidate should have 3-5 years of experience in social media and a strong background in digital marketing. Join a dynamic team dedicated to building a zero-emission future and enjoy competitive remuneration and team-building opportunities.

Qualifikationen

• 3–5+ years of experience in social media, digital marketing, or creator economy.
• Proven experience as a content creator and/or influencer.
• Proficiency in advanced AI tools for content ideation and optimization.

Aufgaben

• Develop and execute platform-specific social media strategies.
• Create high-quality native content with a video-first mindset.
• Manage relationships with influencers and content creators.
• Analyze KPIs and provide actionable insights.

Kenntnisse

Social media management

Content creation

Influencer management

Data analysis

Negotiation

Tools

ChatGPT

Adobe Firefly

Canva AI

Buffer AI Assistant

Jobbeschreibung

About BYD

Our Purpose is to build a zero‑emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high‑tech multinational based in Shenzhen, China. It operates in four core fields: IT, automotive, new energy, and rail transit, and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero‑emission ecosystem.

Role Overview

As we accelerate our brand presence and cultural relevance, we’re looking for a high‑impact Social Media Specialist who doesn’t just manage channels but builds communities, shapes conversations, and drives measurable growth. This is a role for a digital‑native storyteller with strategic depth, creator instinct, and strong influencer management expertise. The Social Media Specialist is responsible for owning and elevating BYD’s social media ecosystem across all major platforms—turning brand moments into cultural relevance, engagement into loyalty, and creators into long‑term brand advocates.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute platform‑specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels
• Translate brand positioning into compelling, high‑performing content formats
• Manage content calendars, publishing schedules, and real‑time activations
• Monitor trends, algorithms, and platform updates to ensure first‑mover advantage

Content Creation

• Concept, shoot, edit, and publish high‑quality native content (video‑first mindset essential)
• Develop short‑form, long‑form, and live content formats
• Ensure visual and tonal consistency across all touchpoints
• Collaborate with internal teams and external production partners

Influencer & Creator Management

• Identify, onboard, and manage relationships with relevant influencers and content creators in the automotive and lifestyle industries
• Build long‑term partnerships, not one‑off posts
• Negotiate contracts, manage budgets, and track performance
• Co‑create authentic storytelling that resonates with communities
• Oversee campaign execution from briefing to reporting

Community & Performance

• Actively engage and grow communities across platforms
• Analyze KPIs (engagement, reach, CTR, conversions, sentiment)
• Provide actionable insights and continuous optimization
• Align paid, owned, and earned strategies for maximum impact

Essential Skills & Experience

• 3–5+ years’ experience in social media, digital marketing, or creator economy
• Proven experience as a content creator and/or influencer
• Skilled in video/images production
• Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis, including ChatGPT, Google Gemini, Jasper AI, Predis.ai, Canva AI / Magic Studio, Adobe Firefly, Buffer AI Assistant, Copy.ai and Perplexity AI—able to integrate these tools into efficient editorial workflows, automate repetitive tasks, and produce high‑quality cross‑platform content at scale
• Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, YouTube, etc.)
• Strong network and hands‑on experience in influencer management preferably in automotive sector
• Data‑driven mindset with strong analytical skills
• Strong negotiation and communication skills

We Offer

• Competitive remuneration based on performance and experience
• Opportunities for department and company‑wide team‑building events
• A chance to contribute to the transition toward zero‑emission transportation and the decarbonization of the economy

Why Join BYD

This is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Germany. You’ll work in a fast‑moving, international environment where your expertise directly influences how consumers discover electric mobility.

Location: Frankfurt am Main

Type of Employment: Full‑time