Social Media Manager (f/d/m) - B2B SaaS

Flowers-Software GmbH; München; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

VSOP Equity

Wellpass membership

Urban Sports Club

Premium Munich office

Dogs welcome

Zusammenfassung

Flowers-Software GmbH in Munich is seeking a Social Media Manager to architect a high-leverage AI-powered content system, build a strong B2B community, and drive demand generation across German-speaking markets.

You will orchestrate AI workflows, refine social automation, and collaborate with the Marketing team to maximize organic reach and regional campaigns. Fluency in German and English is required.

Qualifikationen

• Hands-on, high-growth B2B SaaS or tech scale-up experience in the DACH market.
• Practical AI/automation experience to operate efficient content pipelines.
• Strong German and English copywriting with technical topics made tangible.
• Deep understanding of social media algorithms and organic reach tactics.
• Data-driven with disciplined metrics and experimentation approach.

Aufgaben

• Architect and own AI-supported content workflows to scale across LinkedIn, Instagram, and Meta.
• Build a highly engaged B2B community and position leaders as industry pioneers.
• Configure AI agents and tools for social listening, trend-scouting, and scheduling.
• Collaborate with Marketing to maximize reach and regional campaigns.
• Measure engagement, ROI, and follower growth with A/B testing.

Kenntnisse

Social media strategy

AI & automation

Copywriting & storytelling

Algorithm fluency

Data-driven experimentation

Tools

Claude

OpenAI

Jobbeschreibung

YOUR ROLE

Flowers is one of Germany’s fastest-growing B2B SaaS tech startups. As a Workflow Automation Platform orchestrating Deterministic Processes, Agents, and Humans for the German Mittelstand, we are redefining how companies manage their operational workflows.

We are looking for a Social Media Manager (f/d/m) to elevate our brand presence and build a powerful B2B community. We are not looking for a traditional marketer who relies on manual execution and standard campaign templates. We need a high-leverage marketing builder and system architect who combines sharp storytelling, community building, and demand generation with modern AI engineering. Your mission is to build and own an automated, AI-powered social media machine that establishes Flowers as the undisputed thought leader for the Mittelstand and drives high-intent B2B pipeline. If you thrive in creating viral hooks as much as in configuring smart AI workflows, this is your play.

YOUR MISSION

• Scale Content with AI: Architect, deploy, and own AI-supported workflows (e.g., for copywriting, image generation, video repurposing) to efficiently scale high-quality content across platforms like LinkedIn, Instagram or Meta.
• Build B2B Community & Thought Leadership: Establish Flowers’ market position by building a highly engaged community around workflow automation. Position our founders and brand as industry pioneers through compelling messaging.
• Orchestrate Social Automation: Integrate, configure, and refine AI agents and tools for social listening, trend-scouting, and automated scheduling to eliminate manual processes in content planning.
• Drive Collaborative Distribution: Collaborate closely with our Marketing team to ensure high-reach organic content and regional campaigns generate maximum social buzz and convert traffic.
• Measure & Optimize Performance: Build tracking frameworks to rigorously analyze engagement rates, social ROI, and follower growth, utilizing A/B testing for formats and copy to drive data-driven results.

YOUR PROFILE

• Proven Social Media Track Record: first hands-on experience in high-growth B2B SaaS or tech scale-ups, with a clear focus on the DACH market.
• AI & Automation Expertise: Practical experience utilizing generative AI (e.g., Claude, OpenAI,...) and automation tools to operate efficient, high-quality content pipelines.
• Strong Copywriting & Storytelling: Excellent feeling for language and B2B messaging. You know how to make complex technical software topics tangible for the Mittelstand. Native-level German skills and fluent English are a must.
• Platform & Algorithm Fluency: Deep understanding of modern social media algorithms and how to systematically hack organic reach and engagement.
• Data & Experimentation Driven: Strong analytical capabilities with a disciplined approach to evaluating strategies against core metrics and conversion goals rather than vanity metrics.

WHY US?

At Flowers, you take on end-to-end responsibility in a core strategic function from day one. Our marketing engine defines how we position ourselves in the market, powers crisp customer communication, and serves as a direct driver of company revenue. Take on the challenge and help shape the future of growth in a hyper-scaling B2B SaaS startup.

What We Offer:

• High Ownership & Impact: Build and shape a fast-growing tech startup from the ground up with direct leverage and high decision-making autonomy.
• Accelerated Career Trajectory: Uncapped learning curves, massive personal growth, and continuous professional development in a rapidly scaling business.
• Remote-First Flexibility: Work hybrid (base in Munich) with flexible hours, backed by a modern hub base in Munich to suit your optimal workflow.
• Cutting-Edge Tech Stack: Access to top-tier AI tools, modern hardware, and modern offices in Munich.
• Equity & Comprehensive Benefits: Virtual Stock Option Plan (VSOP) participation, Wellpass or Urban Sports Club membership, and extra perks.
• On-Site Amenities: Premium office space in Munich with free snacks, drinks, and team events. Dogs are welcome.